Mondelēz International is bringing back its hugely successful Big Win-Win campaign in 2025, exclusively offering both Independent retail and Symbol stores AND their shoppers the chance to win cash prizes* together.
Lasting longer than ever before, the Cadbury Big Win-Win on-and off-pack promotion will run from the beginning of January to early July, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own – tapping into Cadbury’s own spirit of generosity.
There are £100,000-worth of cash prizes up for grabs in total*, and retailers have a chance of winning an incredible £50,000* worth of prizes alongside their shoppers, with 100 opportunities to win*! There are 25 £1000*, 25 £500* and 50 £250* cash prizes to be won.
Entering couldn’t be easier – shoppers simply purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk and enter their details along with the barcode and batch code from their pack, and if they are a winner, they will be asked to nominate their local store to win too.
What’s more, five* lucky retailers can win the chance to feature in a Cadbury social media campaign, dedicated to hero-ing retailers and recognising their hard work, thanks to an additional retailer competition hosted on Mondelēz International’s trade facing website Snackdisplay.co.uk. With £1500** stock prizes also up for grabs, all retailers need to do to enter is login or register on Snackdisplay.co.uk and fill in details of their community work via the entry form to be entered into the prize draw**.
The Big Win-Win competition is signposted clearly on more Cadbury brand packs than ever before, and is available across Cadbury’s full singles and duos range, including both PMP and non-PMP formats, with a range of top sellers such as Cadbury StarBar and Cadbury Wispa, across PMP, non-PMP and Duo variants carrying the campaign’s promotional flash.***
For retailers looking to promote The Big Win-Win on social media, Cadbury is providing a comprehensive social media kit to support them. This kit includes The Big Win-Win imagery that can be used on retailers' owned social channels and is available for download at Snackdisplay.co.uk. And for those retailers looking to promote The Big Win-Win in store, a full suite of unmissable via the Mondelēz International Sales team or order posters via The Big Win-Win page on Snackdisplay.co.uk.
The campaign will be bolstered in depots with eye-catching POS materials, and promoted to consumers through an impactful 360 media campaign, including digital, social media and PR to drive higher reach and attract more consumers than ever. Personalized proximity advertising showcasing geo location by city will also be employed to highlight the importance of shopping locally, increase visibility, encourage purchases, and generate excitement.
“We’re excited to be launching The Big Win-Win promotion again in 2025 to continue celebrating the people who made Cadbury what it is today,” said Olena Solodka, Brand Manager at Mondelēz International. “We brought back The Big Win-Win campaign to thank our retailers and shoppers for their support for Cadbury over the last 200 years, and to create an opportunity for them to enjoy winning together as members of their local communities.”
One 2024 winner, Devshi Sisodia, owner of Gunness Food and Wine, said: “It was excellent news knowing I had been nominated to share a prize with a regular customer, it made me feel really good. I spent the money on a treat, and it help towards paying my tax bill! I would recommend all retailers get involved in The Big Win-Win, as it really helps bring retailers and their communities together.”
Another winner Gareth Cass of Baxters store in Dartford, said: “I was really surprised to win in The Big Win-Win, it is my biggest win from a big company. I put the winnings towards a holiday. Our store is the hub of our community, and The Big Win-Win helped our community engagement. I would recommend all independent retailers get involved in The Big Win-Win!”
For more ranging and merchandising advice and to request Point of Sale for The Big Win-Win retailers can visit www.snackdisplay.co.uk
*Summary Terms and Conditions for on-pack:
UK, 18+ only. Winning Moments Period: 00:01 02/01/2025 – 23:59 06/07/2025. Wrap-up Draw Period: 00:01 07/07/2025 – 23:59 06/10/2025. Purchase a Participating Product, visit https://bigwinwin.cadbury.co.uk/, register your details incl. the barcode & batch code found on-pack & press submit. You will then receive an email. Click on the link in the email to confirm your email address to enter. Winning Moments: All valid entries received during the Winning Moments Period will be entered into the winning moments promotion. Wrap-Up Draw: All valid entries received during the Wrap-Up Draw Period will be entered into the wrap-up prize draw. Winning Moments Prizes: 1 of 25 x £1,000 cash or 1 of 25 x £500 cash or 1 of 50 x £250 cash. Prizes randomly allocated. Wrap-Up Draw Prize: 1 x £250 cash. Winners will receive the cash for themselves, and the independently owned convenience store (nominated during winner communications) will receive the same amount. Purchase required. Retain receipt to claim. Internet access required. Max 1 entry per person per day. Max 20 entries in total per person during the Winning Moments Period. Max 1 Prize per household. Independently owned convenience stores can receive more than 1 nomination and can win more than once. Visit www.cadbury.co.uk/terms-and-conditions/cadbury-big-win-win/ for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch, Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.
**Retailer Competition Terms and Conditions
Mondelez International Internal 18+ UK. Open between 13:30 BST 30th January 2024 – 23:59 BST 28th February 2025 to owners and managers of Independently owned convenience stores and forecourts (unaffiliated or affiliated to a symbol group) only, not subject to Sunday trading laws. Excludes centrally managed and owned convenience stores and forecourts (‘Participants’). Go to Snackdisplay.co.uk and fill out the entry form, including describing your work with your community in up to 300 words. It is the Participants responsibility to ensure community work can be made public and shared publicly. Participants will be entered into a random prize draw to win one of 5 opportunities to appear in Cadbury Big WIN WIN social media campaign, only one prize per store. Photography will take place between 1st April and 30th June 2025. Winners must be available for proposed dates and ensure their store is suitable for photography and that there are no restrictions on Photography in their store. All 5 winners will also receive three cases of Cadbury Singles worth over £100 at recommended retail value. Other entries will be placed into a random prize draw for 10 stock prizes worth £100 at recommended retail prices. Mondelez reserve the right to indefinitely use and publicise the social media material and information regarding retailer community work from the time of receiving the entry forms. Winners will be contacted for promotional and PR purposes subject to agreement. Winners will be contacted by the Promoter by email within 14 days of the draw and will have 5 days to formally accept the prize. Delivery of the stock will take place within 28 days of prize acceptance or at the time of filming where participants have won a social media filming prize.
***Retailers are free to set their own prices, non-PMP packs available.
