To celebrate the successful launch of Maryland White Choc earlier this year, Fox's Burtons Company (FBC) is running an exclusive competition for convenience retailers. Five lucky retailers will have the chance to transform their stores into a "Mary-land’" with one of these retailers also winning a grand-prize of a year’s worth of stock. The competition will continue to help retailers make the most of the white chocolate opportunity in store, as the flavour continues to perform strongly, with over a quarter of GB households buying into white chocolate biscuits.
To enter the competition, all retailers need to do is purchase one case of Maryland White Choc and one case of Maryland Choc Chip* from stockists. They then need to text Maryland, their full name, business name and postcode to 85100, and upload a photo of their receipt to be in with a chance of winning. (Texts are charged at standard network rate. Please retain receipt. Internet access required for receipt upload.) If successful, they will receive everything needed to turn their store into a "Mary-land", from branded POS and themed decorations to stock to sample, with one lucky winner also receiving a year’s worth of stock.
"Maryland White Choc has gone down a treat with both shoppers and retailers, and we want to continue the fun – and what better way to do that than by transforming stores across the nation into 'Mary-lands'?" said Colin Taylor, Trade Marketing Director at FBC UK. "This initiative gives retailers the chance to create an immersive shopping experience for their customers. We can't wait to see the creativity and enthusiasm from retailers as they compete for this delicious opportunity.
“The new Maryland White Choc offers shoppers a twist on their favourite cookie and delivers even more choice down the biscuit aisle. Retailers can broaden shopper appeal with the new Maryland White Choc, with white chocolate in biscuits over indexing with younger pre-families and families, so should stock up now alongside Maryland Choc Chip Cookies. ”
This competition coincides with Maryland's return to TV screens, reinforcing the leading cookie brand’s presence in the market. On screens from August 1, the TV advert is set to reaffirm Maryland’s family-focused brand positioning.
*Retailers to purchase one case of White Choc chip + one case of Choc Chip –these can be either standard cases or PMP
Retailers can enter the competition by purchasing one case of Maryland White Choc and one case of Maryland Choc Chip* and texting Maryland, your full name, business name and postcode to 85100. Texts charged at your standard network rate. Please retain receipt. Internet access required for receipt upload. Terms and conditions apply, for more information please visit https://bit.ly/3WpLunr.
Independent Retail businesses UK 18+. Opens 10:00 on 29.7.24, closes 23:59 on 28.8.24. Purchase 1x case of Maryland Choc Chip & 1 x case of Maryland White Choc Chip in a single transaction during the Promotional Period from an eligible wholesaler instore or online. These can either be standard cases or PMPs. Retain receipt. 5x winners total. 1 x first prize winner receives Maryland branded items and decorations for use as POS plus 6 cases of Maryland Choc Chip and 6 cases Maryland White Choc Chip PMP (spread across 2 deliveries in the year). 4x second prize winners each receive Maryland branded items and decorations for use as POS, 1 x case Choc Chip & 1 x case of White Maryland Choc Chip PMP. Promoter: Fox’s Burton’s Companies (FBC UK) UK Limited, Charter Court, 74-78 Victoria Street, St Albans AL1 3XH. Full T&Cs at Prizeology.com/Maryland.
Participating stockists:
• Bestway
• Batleys
• Unitas Members
• Parfetts
• Dhamecha
• East End Foods
• United Scotland
• United Wholesale Grocers
• Fillshill
• Spar
• Booker
