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Retailers forced to offer seasonal discounts as food inflation hits record high

Retailers forced to offer seasonal discounts as food inflation hits record high
(Photo by Matthew Horwood/Getty Images)
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Winter looks increasingly bleak as UK food inflation soared to 12.4 per cent in November.

According to figures released by BRC today (30), food inflation accelerated strongly to 12.4 per cent in November, up from 11.6 per cent in October. This is above the 3-month average rate of 11.5 per cent. This is the highest inflation rate in the food category on record.


Fresh Food inflation strongly accelerated in November to 14.3 per cent, up from 13.3 per cent in October. This is above the 3-month average rate of 13.1 per cent. This is the highest inflation rate in the fresh food category on record.

Ambient Food inflation accelerated to 10.0 per cent in November, up from 9.4 per cent in October. This is above the 3-month average rate of 9.2 per cent. This is the fastest rate of increase in the ambient food category on record.

Shop Price annual inflation accelerated to 7.4 per cent in November, up from 6.6% in October. This is above the 3-month average rate of 6.5 per cent. This marks another record for shop price inflation since this index started in 2005.

Non-Food inflation accelerated to 4.8 per cent in November, up from 4.1 per cent in October. This is above the 3-month average rate of 4.0 per cent. Inflation remains rose to a fresh series’ high in this category.

Helen Dickinson OBE, Chief Executive of the British Retail Consortium, said that winter looks increasingly bleak as pressures on prices continue unabated.

"Food prices have continued to soar, especially for meat, eggs and dairy, which have been hit by rocketing energy costs, and rising costs of animal feed and transport. Coffee prices also shot up on last month as high input costs filtered through to price tags. Christmas gifting is also set to become more expensive than in previous years, with sports and recreation equipment seeing particularly high increases.

“While there are signs that cost pressures, and price rises, might start to ease in 2023, Christmas cheer will be dampened this year as households cut back on seasonal spending in order to prioritise the essentials. Retailers continue to do all they can to support their customers and ensure everyone can enjoy the festive season by fixing prices of many essentials, offering discounts to vulnerable groups, raising pay for their own people, and expanding their value ranges," said Dinckinson.

Mike Watkins, Head of Retailer and Business Insight, NielsenIQ, said that with prices still rising, the cost of Christmas will be higher this year and shoppers will be managing their budgets more closely than at any time since the start of cost-of-living crisis.

"Retailers are now responding by offering seasonal savings and price cuts and will be hopeful of an uptick in shopper spend as we move into December."

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Leerdammer launches ‘Talk It Out’ initiative in support of YoungMinds charity

Leerdammer launches ‘Talk It Out’ initiative in support of YoungMinds charity

Natural cheese slice brand Leerdammer has launched a new initiative, "Talk It Out", in support of YoungMinds. The new mental health programme will use comedy to help parents and young people to get talking and have better conversations about mental wellbeing.

Research shows that three-quarters (76 per cent) of parents said their children’s mental health had deteriorated while waiting for support from Child and Adolescent Mental Health Services (CAMHS).

To launch Talk It Out, award-winning Bristol born comedian Stuart Goldsmith performed a one-off special stand-up gig at the Bristol Grammar School on 13 January. Encouraging students and parents to tackle talking about mental wellbeing through humour, attendees were also signposted to the expert support, advice and guidance that YoungMinds offers.

Lactalis UK & Ireland hope to roll the initiative out across the UK later in the year, to reach and support even more families in need.

“We have developed an initiative that we hope will really have a positive impact on young people’s mental health but also, importantly, raise awareness of YoungMinds so they can guide parents and their children towards accessing better mental health care," said Heloise Le Norcy-Trott, Group Marketing Director at Lactalis UK & Ireland.

"Leerdammer is an uplifting and comedic brand, so we were motivated to tap into our unique personality with a partnership that would really make a difference among local communities. It’s clear that talking about mental health can be hard, but humour is a great way of initiating a conversation about difficult subjects which are often avoided by families. We hope by using Leedammer to support YoungMinds – and by bringing comedians in to speak to the students – they and their parents will see how essential it is to start these conversations and realise there is support out there available to them.

“We are piloting the idea this month, then aiming to roll this out across the UK later in the year so we can reach and support even more families in need. We are always looking at ways to strengthen our positive impact across the UK and are grateful to Stuart Goldsmith for taking time to help spread the word.”

Vernon Samuels, Parent Engagement Officer at YoungMinds said: “We are delighted that Leerdammer is bringing attention to YoungMinds services in this way and helping to open up the conversation about children and young people’s mental health through “Talk it Out”. Our Parent Engagement Officer in Bristol will be providing community outreach and parent / carer engagement sessions to create a safe space for parents to get peer support, and this initiative will help us reach more people who need YoungMinds’ support.”

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