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WRU and Reviva Coffee announce new partnership

Reviva Coffee And Welsh Rugby Union Partnership

Reviva Coffee Becomes WRU's Official Coffee Supplier

Andy Marino
By Andy MarinoFeb 20, 2025
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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The Welsh Rugby Union (WRU) is thrilled to announce a new partnership with Reviva Coffee, a fast-growing speciality coffee brand offering 100% Arabica, -certified coffee sourced from South America.

The multi-year deal marks the Union’s first-ever collaboration with a coffee brand. As an Official Coffee Supplier to the WRU, fans will be able to enjoy Reviva Coffee at the Principality Stadium, starting from the opening home match of the 2025 Guinness Men’s Six Nations on Saturday, February 22nd.

“We’re thrilled to welcome Reviva into the Welsh rugby family as our Official Coffee Supplier,” said WRU Chief Finance Officer, Leighton Davies.

“This partnership is a perfect fit, as both Welsh Rugby and Reviva share a passion for quality and excellence. Reviva’s coffee will bring an exciting new element to our matchdays, and we’re delighted to offer our fans a truly premium, sustainable coffee experience when they visit Principality Stadium.”

Fans can be safe in the knowledge that Reviva is committed to responsible sourcing and celebrating small-batch speciality coffees. All Reviva Coffee beans are sourced from Rainforest Alliance-certified farms, known for their rigorous standards in environmental conservation, community well-being, and sustainable agricultural practices.

Rugby players are known for their strong passion for coffee, and Reviva is proud to provide the Welsh teams with well-crafted coffee from training ground to match day.

Driven by a strong community culture, this partnership is a perfect match and emphasises the importance of shared experiences, with fans embracing Welsh Rugby with a Reviva Coffee in hand.

“We’re incredibly proud to be the first-ever coffee brand to partner with the Welsh Rugby Union, and bring together two brands with bold ambitions,” said Mike Jones, CEO of Reviva Coffee.

“Welsh Rugby has a passionate and dedicated following, and we’re excited to be part of that journey. We can’t wait to see fans enjoy our coffee at Principality Stadium during the Six Nations and beyond.”

Reviva’s premium coffee will be available in the concourse, hospitality suites and premium seating areas of Principality Stadium.

reviva coffeewelsh rugby unionrainforest alliancereviva coffee and welsh rugby union partnership

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