Reviva to become official coffee partner of Williams Racing

Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.

The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.

As of 1 January, 2025, when the partnership goes live, Reviva will feature across the Formula 1 calendar, at the Williams Racing motorhome, at flyaway races as well as the Williams Experience Centre in Oxfordshire. The logo will also be prominently positioned on the nose of the two cars, taking the Reviva brand all over the world.

“We are excited to announce this partnership of Reviva Coffee and Williams Racing," said Mike Jones, CEO, Gulf Oil International UK Limited. "Reviva is expanding Gulf’s footprint into the speciality coffee sector, and we look forward to seeing it on the world stage of Formula 1 through the Williams Racing partnership. We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets”.

James Vowles, Team Principal, added, "We are thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation. Together we have put captivating fan engagement and developing the next generation at the heart of our partnership, and this extension is another vote of confidence in Williams’ ongoing transformation. The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”

Reviva, which launched in 2023, is dedicated to providing responsibly sourced specialty and premium coffee. Crafted exclusively from Arabica beans to ensure the highest quality, its perfectly balanced flavour profile, with notes of chocolate, caramel, roasted almonds and red fruits provides a smooth, vibrant taste.

“The Reviva Signature range is sourced from Rainforest Alliance-certified farms in Brazil, Colombia and Honduras and is roasted in small batches to maintain the highest levels of freshness and quality," said Sara Trioni, Head of Marketing & NPD for Reviva. "We are passionate about flavour and the expertly crafted specialty coffee has been developed to create an opportunity for enjoyment, refreshment and revival.”

The Reviva range is available in whole beans, ground and Nespresso compatible capsules. It’s ideal for independent cafés, catering, hospitality, hotels and event venues.