RH Amar launches company rebrand

Leading full-service distributor, RH Amar, has unveiled a company rebrand to better reflect the breadth of its ambient offer – which includes some of the UK’s best-loved brands alongside smaller specialist products.

The complete brand refresh for RH Amar includes a new logo which features silhouettes of different ambient products, highlighting the variety of product categories it offers to the UK market. It also incorporates the strapline "Growing Brands Together", underpinning the company’s belief that strong relationships and partnerships have been key to its success since the company was founded in 1945.

RH Amar’s new logo is a move away from its olive logo, which paid tribute to RH Amar’s history of importing olives since the 1950s, started by RH Amar founder, Raoul Amar.

“Our new company visual identity reflects the category breadth of our portfolio," said MD Rob Amar, MD. "For many years our business was synonymous with olives and olive oil, but we now represent a much bigger and more diverse range. This new identity forms part of the wider investment in our business signalling our intent to build on the growth we have achieved for our brand partners in recent years.”

Over the past year, RH Amar has welcomed new brand partners including Divine Chocolate and leading puffed snack brand HIPPEAS. Other brands in its portfolio include Crespo, Del Monte, Ella’s Kitchen, Kikkoman and Mutti.