RH Amar wins LoSalt remit

Leading fine food brand owner, importer and distributor RH Amar has been appointed by Klinge Foods Ltd to distribute its product, LoSalt, across wholesale, impulse, convenience and online channels, to grow the brand’s presence as the authority on salt health.

An iconic UK heritage brand, LoSalt has been the UK’s leading reduced sodium salt brand since 1984. Made from a blend of two natural mineral salts (potassium chloride and sodium chloride), it offers 66 per cent less sodium. It is produced in East Kilbride, Scotland and remains under family ownership after being founded by brothers Stephen and Michael Klinge more than four decades ago.

The relevance for UK consumers to switch to the healthier alternative to salt has never been greater with the World Heart Federation highlighting that decreasing dietary sodium and increasing dietary potassium are important intervention strategies for the prevention and management of hypertension.

"We’re excited to be adding LoSalt to the RH Amar portfolio of brands and believe that with our channel expertise and reach we can open up new opportunities to drive sales and further build the brand’s presence in the market," said Justin Burbage, Commercial Director, RH Amar.

LoSalt's marketing director, Caroline Klinge, added: “We are delighted to now be working with RH Amar, a family company very much aligned with us in terms of operations and vision."

LoSalt joins RH Amar’s growing portfolio of over 40 ambient food brands, which includes Crespo, Del Monte, Kikkoman and Mutti, alongside RH Amar-owned brands Cooks&Co, Camp Coffee, Mary Berry’s and The Original Waffle Co. In October, RH Amar also announced a new partnership deal with Dr. Oetker Home Baking to extend the baking brand’s reach into the UK independent and speciality channels.