Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Ribena berries bounce back on screen after 8-year absence

Ribena berries bounce back on screen after 8-year absence
Andy Marino
By Andy MarinoJun 06, 2023
Andy Marino
See Full Bio

Ribena is bringing its iconic bouncing berries back to TV screens this month for the first time since 2014, raising brand awareness for retailers to help drive sales. The advert is returning as part of a long Summer of Fun for Ribena, including consumer PR, brand partnerships and events, to help it celebrate a magnificent 85 years on shelf.

The ad will run throughout the summer season across TV and video-on-demand, re-introducing the famous blackcurrant characters to the UK audience. It will reach almost 40 million people, who will see it on average ten times between June and August

The Ribena brand is a top 100 UK grocery brand worth nearly £120M . Ribena juice drinks are growing at 5.3 per cent YOY , adding value to retailers’ soft drinks category. The Ribena range includes seven 500ml SKUs available to the wholesale trade including best-selling Blackcurrant, Blackcurrant Light (growing 21 per cent YOY), Pineapple & Passion Fruit, Strawberry, and Mango & Lime. All flavours are available in both standard and PMP.

The advert returns as part of a huge £5M marketing investment in Ribena as part of its Summer of Fun, which will include a range of consumer PR, brand partnerships and events.

It features the iconic berry characters frolicking in the sunshine down on “Ribena Farm”, ensuring that one berry is catapulted to its destiny alongside a pile of other blackcurrants on the back of a farmer’s trailer. It highlights Ribena as being filled with “British blackcurrants bursting with berryness” and reaffirms the drink’s high Vitamin C content.

The advert was ranked as the 18th best soft drinks advert out of more than 350 tested on System 1’s Test Your Ad platform, helping to prove that shoppers love the iconic berry characters.

“Ribena has been loved and used by families across the UK for 85 years this year! We’re celebrating reaching this landmark with a full-on Summer of Fun!" said Sarah Fleetwood, Head of Ribena for Suntory Beverage & Food GB&I (SBF GB&I).

“The return of the mischievous and fun-loving berries onto TV screens is the perfect way to kick off Ribena’s Summer of Fun. We have regular requests to bring the berries back on air and are excited to have this special airing for the brand 85th Birthday milestone and we know our shoppers will be as well.

“Retailers should make sure they stock our best-selling range to take advantage of the increased awareness generated by our summer-long £5M marketing spend”.

For more information on ranging and category advice, retailers can visit SBF GB&I’s dedicated soft drink site, SimplySoftDrinks.com

ribenasarah fleetwoodsbf gb&isuntory beverage & food gb&i

Related News

iStock 915777580
Industry Reports

Christmas 2024 to be 'subdued affair for grocers'

More for you

swizzel partner coop

Swizzels partners with Co-op Live for sweet experience

This November, visitors to the Co-op Live arena are in for a sweet surprise with the chance to immerse themselves in the world of Swizzels Squashies and to win treats and prizes at a Squashies experience zone.

As the official sweets supplier to Co-op Live, British sweet maker Swizzels will host the Squashies experience zone from November 15 to 30. Over the two-week period, a star-studded line-up of global music and comedy acts will headline the venue.

Visitors to the UK’s largest entertainment venue can gain exclusive access to the Squashies zone where fans are encouraged to squash up and snap a selfie on the first-ever Squashies sofa.

Featuring the signature pink and white colours of Swizzels’ Original Drumstick Squashies, the sofa is set to be a crowd-pleaser, inviting couples, friends, and family to cozy up and savour the moment together.

Fans can also get their hands on thousands of free Squashies and take part in a spin-the-wheel game to fun prizes. There will also be the chance to win tickets to see other global artists perform at Coop Live.

“Our partnership with Co-op Live has proved to be a real success so far, and Squashies have been a popular purchase across the venue," said Sarah-Louise Heslop, Head of Marketing at Swizzels. "Through this experiential event, we hope to sweeten music lovers’ visits to the arena, offering them the chance to sample Squashies, take part in some fun games, and snap and share some pictures on our brand-new Squashies-inspired sofa.”

Since forming a partnership with Co-op Live for its opening earlier this year, several different flavours of Squashies have been available to purchase at the venue, and Swizzels has also provided personalised rolls of its iconic Love Hearts to performers. Visitors to the premium area of the arena are also able to purchase Swizzels hampers containing a mix of fan favourites.

Captain Mogan RTD Duo

Captain Morgan support for impulse channel celebrating new RTD duo

To celebrate the launch of Captain Morgan Original Spiced Gold and Pepsi MAX, coming together to create a delicious new RTD beverage, Captain Morgan GB is rolling out a convenience-first support plan in the impulse channel.

Shoppers are not willing to compromise on quality with RTDs and are seeking premium alcohol serves. To help retailers capitalise on the booming RTD category, which is currently in 25 per cent growth in Great Britain , the brand kicked off with a teaser campaign, gifting retailers up and down the country with an exclusive first look and taste of this iconic duo. To drum up further excitement, retailers were offered an array of bespoke POS suites alongside gifted stock to deliver stand-out instore activations and create a buzz on social media. These retailers will be entered into a prize draw, where the retailer that shares the best imagery across socials will have a chance to win six months’ worth of stock.

Keep ReadingShow less
Adult Smokers

Imperial Brands launches new brand designed for adult smokers

Imperial Brands has announced the launch of Paramount, a new cigarette brand designed for adult smokers who seek exceptional value without compromising on quality.

To support the launch, Paramount is offering additional support to retailers to enable them to sell at £11.50 or less per pack should they wish to.

Keep ReadingShow less
yoplait

Yoplait launches Yop 500g into Booker Wholesale

Yoplait yoghurt has launched Yop 500g Strawberry into Booker Cash & Carry ensuring the availability of the UK’s only drinking yoghurt for independent and convenience retailers across the country for the first time.

The flavoured milk category is experiencing huge growth and is expected to be worth £671 million by 2028. The total category is currently being driven by the convenience sector accounting for £262 million and accounting for 44 per cent of total category sales.

Keep ReadingShow less
fox burton

New Fox’s new Chocolatey Rounds PMP unwrapped

Fox’s Burton’s Companies (FBC UK) is bringing retailers a premium proposition of Fox's Fabulous Chocolatey Milk Chocolate Shortcake Rounds in a new price-marked pack (PMP) format. The luxurious treat from the number one big cookie brand features crumbly shortcake biscuits coated in a generous amount of smooth, rich milk chocolate. The new format will meet the current demand for accessible products that deliver on the taste and quality that Fox’s is known for.

There is a £5m opportunity for symbol and independent impulse outlets to sell more biscuits with Fox’s , particularly with the premium proposition of the range, and this is made more accessible to shoppers with the new PMP offering. The wider premium treat segment of sweet biscuits is worth £383m and is growing by 10.8 per cent year on year. Shoppers are using biscuits as an opportunity to treat themselves and to lift their mood, presenting a further £13.8m growth opportunity for retailers in the biscuit category.

Keep ReadingShow less