Skip to content
Search
AI Powered
Latest Stories

Ribena brings back on-pack partnership with Hasbro for third year

Ribena brings back on-pack partnership with Hasbro for third year

Ribena has announced the return of its hugely popular on-pack partnership with global gaming brand Hasbro for a third year to help retailers boost summer soft drink sales.

The return of the promotion is part of Ribena’s “Summer of Fun” to help the brand celebrate its 85th birthday and will look to build on the fantastic success of the partnership in 2022. Last year saw an extraordinary 720,000 Ribena shoppers vying to get their hands on a range of 10,000 special-edition games.


This year shoppers will be in with the chance to win customised Ribena Hasbro games, alongside a collection of other games from the Hasbro portfolio. New for 2023, prizes will include Ribena Monopoly Travel Edition packs and Cluedomini boards, along with other family favourites: Cluedo, Risk and Five Alive.

For the first time, in 2023 the Hasbro promotion will run on bottles across Ribena’s ready-to-drink range, as well as its Squash and Sparkling ranges, helping retailers drive sales across different pack formats and attract a wider audience.

“Last year’s Hasbro promotion clearly resonated with shoppers, as shown by the record number of entries. This goes to show the benefit of combining a brand of Ribena’s size and heritage with Hasbro,” Sarah Fleetwood, Head of Ribena for Suntory Beverage & Food GB&I (SBF GB&I) said.

“This year, we’re excited to provide even more opportunities for families and friends to get together and make memories with these iconic Hasbro games. Retailers should ensure to stock the Ribena range to make the most of this unmissable promotion.”

The promotion is on special packs from 1 July and runs until the end of August. To enter, shoppers simply need to buy and scan a participating promotional pack for their chance to win.

The entire Ribena brand is worth almost £120 million [Nielsen, MAT w/e 29.04.23] and within this, its ready-to-drink range is currently growing at 5.3 per cent YOY. The Ribena ready-to-drink range includes seven 500ml SKUs available to the wholesale trade including best-selling Blackcurrant, Blackcurrant Light (growing 21 per cent YOY), Pineapple & Passion Fruit, Strawberry, and Mango & Lime.

Ribena’s Summer of Fun is a summer-long campaign that includes a range of consumer PR, brand partnerships and events as part of a huge £5 million marketing investment from the brand.

This summer has also seen the return of Ribena’s famous bouncing berries ad, which is back on screens now for the first time in almost 10 years.

More for you

DIABLO announces partnership with The Devil Wears Prada musical

DIABLO announces partnership with The Devil Wears Prada musical

Diablo, the producer of disobediently good wines, has inked a partnership with new musical The Devil Wears Prada, which makes its UK debut in London this month.

Diablo (which means "devil" in Spanish) will feature on programmes, and competitions will be run to award tickets for the shows, which run until 31 May 2025. Diablo wines will also be poured at Elton John’s Opening Night Gala at the British Museum in London on 1 December, where a bespoke "Diablo" bar will be built.

Keep ReadingShow less
Tilda tin

Tilda unveils limited-edition tin

Tilda has announced the launch of its 2024 limited-edition tin, created in collaboration with Lovo, a non-profit organisation dedicated to empowering and inspiring women and their families.

The tin will be available from November at independent retailers, offered free with a 2kg purchase of Tilda Pure Basmati Rice for a limited time only.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign
??????????

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
STG’s festive favourite has a new limited-edition pack

STG’s festive favourite has a new limited-edition pack

Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.

The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition "Gentleman" pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.

Keep ReadingShow less