Ribena has unveiled a brand new on-pack promotion across its full range of formats which will give shoppers the chance to win memorable family experiences every day.
With prizes up for grabs including UK holiday packages and experience vouchers – as well as an additional 1000 cash prizes to reward shoppers with some summer spending money – the competition is set to grab consumers’ attention in store and drive soft drink sales for stores, the brand said.
“This fun new campaign showcases how we as a brand put consumers at our heart, giving families the chance to come together and make memories this summer with the delicious taste of Ribena,” Aurelie Patterson, head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I), commented.
“It’s also a great sales opportunity for retailers during the key selling season for soft drinks – capturing those additional sales at an important time. It’s our most extensive summer promotion ever – running across both our squash and ready-to-drink range – so retailers should make sure they’re stocked up and ready for the extra demand!”
Shoppers can enter this exciting promotion via a QR code on pack, which can be found across the brand’s squash formats from this month onwards, followed by ready-to-drink in May.
Alongside this unique on-pack offering, the iconic Ribena berries are back once again on screens this summer. The berries made their much-anticipated return to TV last year reaching 67 per cent of people across the UK, growing consideration, and spontaneous awareness for the brand. Ribena said it is investing to bring back the lovable berries to help drive additional sales for retailers.
