Skip to content
Search
AI Powered
Latest Stories

Ribena Sparkling ads and sponsorship with Friday Night In on 4 starts today

Ribena Sparkling ads and sponsorship with Friday Night In on 4 starts today

Ribena Sparkling and Channel 4 are launching a new three-month partnership today which will see the popular juice drink brand sponsor Friday Nights In on 4. This is the first TV sponsorship of its kind for Ribena Sparkling, and the first dedicated consumer marketing campaign for the range.

The new channel sponsorship will see a series of five specially-created 10-second idents run throughout Channel 4’s Friday night schedule from 8pm-11pm from Friday 24th September until Christmas Eve, aimed at Ribena Sparkling’s ABC1 target audience. The creatives will show various characters begin their Friday night in with a signature “fizz” from a nearby bottle of Ribena Sparkling as they open their front door, reach into the fridge or sit down in front of the television. The campaign will position Ribena Sparkling as a unique and great-tasting fizzy addition to the Ribena juice drink range.


Ribena’s campaign with Channel 4 will also include social promotion as well as on-air advertising to drive maximum visibility with consumers. In-store point-of-sale material is also being supplied to retailers.

“We’re delighted to be bringing the Ribena Sparkling range to Channel 4 viewers as part of their much-loved and hugely popular Friday night experience," said Helen Passard, Head of Ribena at Suntory Beverage & Food GB&I (SBF GB&I). "As the temperature begins to drop and the nights draw in earlier, evenings with friends and family at home in front of the television become a core part of consumers’ routines at this time of year. What’s more we know how important it is to provide the right range of drinks for the night in occasion.”

Available in Raspberry and Blackcurrant flavours in a range of formats including 2L bottles and 6x330ml can multipacks for the Big Night In occasion, the Ribena Sparkling range is an ideal accompaniment to a night in with friends or family throughout the autumn and winter.

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less