Richard Barr joins TWC Group to drive 'Destination 2030' growth strategy

TWC Group is pleased to announce the appointment of Richard Barr on a consultancy basis, joining the team to support the implementation of the company’s ambitious new growth strategy, "Destination 2030." With a distinguished career at Unilever, where he served as Sales Director for nearly a decade, Richard brings a wealth of commercial expertise to TWC Group.

"We are delighted to welcome Richard Barr to TWC. His extensive experience and proven track record in sales and commercial strategy will be invaluable as we evolve our offering and pursue our Destination 2030 objectives," said Tanya Pepin, Managing Director at TWC Group.

Richard Barr's tenure at Unilever was marked by significant achievements in sales growth, market expansion, and strategic partnerships. His leadership and innovative approach to commercial management are expected to play a crucial role in TWC Group’s strategic initiatives aimed at enhancing market position and driving sustainable growth.

Richard Barr said, "I am excited to join TWC Group and contribute to their forward-thinking growth strategy. Destination 2030 presents a compelling vision for the future, and I look forward to working with the talented team at TWC to achieve our goals."

TWC Group's Destination 2030 strategy is designed to position the company at the forefront of industry innovation, focusing on expanding its market reach, enhancing product offerings, and driving operational excellence. With Richard Barr’s expertise, TWC is well-positioned to navigate the challenges and opportunities that lie ahead.