Practices like Challenge 25 not only regulates sale of age restricted products, but following the same keeps store owners safe from hefty penalties as well as from reputational damage.
This retailing strategy encourages anyone who is over 18 but looks under 25 to carry an acceptable ID (a card bearing the PASS hologram, a photographic driving license or a passport) if they wish to buy alcohol or any other age-restricted item.
Although the sale of alcohol, tobacco and vaping products are legal above the age of 18, retailers are encouraged to check ids for age verification by following a simple thumb rule of Challenge 25. The logic here is that an increased age check requirement was developed as a way of giving staff a buffer zone in case they are not able to accurately guess the age of a customer.
Association of Convenience Stores (ACS) recommends you accept the following forms of Identification as valid proof of age:
Passport
Photo driving licence
Proof of Age Standards Scheme (PASS) approved proof of age cards.
Apart from alcohol and cigarettes, fireworks, sparklers, knives, e-cigarettes and vaping products also come under age-restricted categories.
Training and reiterating to the staff that there is no bypass of this law is the key. Pete Patel of five Costcutter stores, including one at Brockley, has trained his staff meticulously over sale of age-restricted products.
Pete Patel
“We train the staff properly about age-restricted items. Apart from that, they also get prompted when they scan at the time of billing so they have to confirm the age,” Patel told Asian Trader, adding that the awareness level among buyers is also very good.
“95 per cent of people usually carry the ids,” Patel said, adding that only “once in a while” they come across someone who is not willing to comply.
Nationwide polling completed by Yonder on behalf of ACS indicates that 71 per cent of 18 to 34 year olds can correctly identify the Challenge 25 policy.
Challenge 25 may be a common practice among shop workers as well as buyers though it still becomes tricky sometimes and leads to conflicts. In fact, enforcing age restricted sales policy is “one of the top three triggers for violence and abuse of staff in convenience stores”, says ACS, which is running a campaign to boost awareness of Challenge25 among consumers and support colleagues in local shops who are selling age restricted products.
Chris Noice of ACS recommends a few tips to handle such an agitated buyer if he refuses to show the id.
“There are common refusal approaches that retailers and store colleagues can take for example; deflecting by making clear it is company policy, Flattery to indicate the customer looks young for their age and being constructive by indicating what ID customers need to use in stores.
“If retailers or colleagues fear for their safety they should seek help from other colleagues in store or remove themselves from the situation,” Noice told Asian Trader.
Patel voices a similar opinions as he revealed how his staff is well-trained to handle a reluctant buyer.
“We train them (staff) to ask politely and just explain that we are asking everyone that is under the age of 25. We tell them to say that ‘we are only doing our job and don't take it in the wrong way’,” Patel said.
Quick Tips
If a store gets caught selling tobacco to minors twice within 2 years, a conviction on a third illegal sale can result in a Restricted Sale of Premises Order prohibiting the sale on the premises.
Selling cigarettes and vapes to any person under the age of 18 years also comes with a fine of up to £2,500. A similar accusation in respect of alcohol sale comes with stricter prosecution and fines while thelicence to sell alcohol could be at risk. Clearly, stakes are high here, not to forget the reputation damage if a slip happens in a case of test purchase by authorities.
Retailers selling age-restricted goods must stock age-restricted goods like e-cigarettes and fireworks well behind the counter to keep a control on their sales.
There should be a generous display of relevant age-restriction posters and signages. A3 statutory Tobacco poster and A3 statutory fireworks notice (if a store sells firewoks) should be on display generously across the stores in full clear sight. It also acts as a good deterrent for underage customers attempting to buy age-restricted items. It may make them think twice knowing that your staff is alert and checking.
It is vital that the store staff record each time they refuse a sale for failure to provide valid identification or under the suspicion the product was being bought as part of a proxy purchase. Most retailers keep a book or folder for this purpose. However, some retailers choose to integrate the recording of an underage sale refusal into their electronic point of sale equipment, which is fine, as long as they can generate reports in case of inspection.
Staff should be trained and reminded again and again to follow the rules.
Retailers can use ACS Preventing Underage Sales Guide here.
Age restricted product poster by ACS
Despite the strict penalties surrounding underage sales and the widespread adoption of age-restriction policies, cases of store’s licences getting revoked due to accusations of underage sales continue to happen across the country.
In fact, stores were found to be one of the main culprits behind the rise of vape use among teens. When surveyed by Action on Smoking and Health (ASH), the main source teenagers were getting e-cigarettes as well as conventional cigarettes was the off-license shops.
Clearly, there is a huge room for improvement and stricter regulations at the stores, especially in the northern region like Yorkshire which are infamous for the rise in teenage vaping.
Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.
Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.
“I am thrilled to be joining Glenshire Group in a period of tremendous growth, with many exciting opportunities on the horizon,” said Arrandale. “I’m looking forward to working with the existing development team to maximise the opportunities within our current estate, whilst also growing the business further with the acquisition of new sites.”
As part of Arrandale’s remit, he will oversee acquisitions, development, and growth for Greens Retail, Pizza Hut, and wider Glenshire Group property development and investment interests.
The bulk of Arrandale’s career has been as Retail Director at commercial agents Christie & Co, focussing on the convenience, forecourt and franchise markets. Arrandale served at Christie & Co. for 23 years.
Harris Aslam, Managing Director at Glenshire Group added: “We are very excited to welcome Dan into the Glenshire family. Having worked with Dan many times over the years on several transactions, I can confidently say his breadth of knowledge and experience in this sector will give us a huge advantage as we continue to expand our portfolio.”
Currently operating 27 convenience stores and 20 Pizza Hut franchises in Scotland, Glenshire Group has committed to significantly furthering new location openings in Scotland as well as bolstering their property portfolio.
Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.
The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.
"In Asia, China stands out as a market where the consumer is very weak. Most other Asian markets are actually okay," he said, adding the company had not yet seen Chinese stimulus measures having any impact on consumer behaviour.For years, brewers have relied on a strategy of developing and promoting their more expensive premium brands to offset an overall decline in drinking.
Aarup-Andersen said he remained confident in the long-term growth potential of premium beer and that the category will comprise a significantly larger portion of Carlsberg's business in a decade.For now, however, the company is adjusting its marketing.
"In markets where we are seeing a significant pressure on premium, we are reallocating some of our focus into making sure that we are promoting properly around the right mainstream brands," he said.
The world's third-largest brewer behind Anheuser-Busch Inbev and Heineken said third-quarter sales rose 1 per cent to 20.5 billion Danish crowns ($2.98 billion), compared with 20.7 billion expected on average by analysts in a poll gathered by the company.
Despite the shift in consumer behaviour, Carlsberg said it still expects full-year organic operating profit growth to be between 4 per cent and 6 per cent. The company lifted its full-year guidance in August.
Also on Thursday (31), the world's largest beer maker Anheuser-Busch InBev reported third-quarter profits, revenues and volumes behind forecasts. AB InBev's third-quarter statement highlighted stronger growth for its more expensive beers, like Corona, which grew 10.2% outside of its home market, Mexico, during the period.
Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.
According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.
Refill stations for personal care, cleaning products, dry goods, and beverages are also in high demand. Consumers, particularly Gen Z women, are keen to use these stations, provided they offer a cost-saving of 6-10 per cent compared to packaged goods. The study indicates that older shoppers are less likely to use refill stations unless prices are reduced by 15 per cent or more, which Vypr said shows the importance of price in driving consumers to adopt sustainable shopping habits.
The third priority for brands and retailers is to adopt sustainable packaging. Awareness of eco-friendly packaging is high, especially among younger generations. Two-thirds of UK consumers say they expect to pay more for sustainably packaged products, and that figure rises to 86 per cent among Gen Z and Millennials. However, Vypr’s research suggests that while shoppers express willingness to pay more, price sensitivity still plays a crucial role.
Ben Davis, founder of Vypr, said: “There’s often a disconnect between consumer intentions and actions. Brands need to understand that simply offering sustainable options may not be enough if price points don’t match consumer expectations.
“For Gen Z and Millennials, sustainable products need to be competitively priced or risk losing long-term loyalty. We tested this by presenting products with and without the label ‘100 per cent Recycled Packaging’ and found price remained the key purchase decision-making factor for most consumers.”
Another factor in building loyalty among younger consumers is to showcase social responsibility. The research reveals that 60% of shoppers are more likely to shop at retailers that partner with food rescue organisations or promote a charitable cause. Among Gen Z and Millennials, this figure jumps to 69%, showing a strong preference for brands that demonstrate a social purpose.
The report also reveals that 85% of shoppers are willing to pay a deposit for reusable products, though it is younger consumers, particularly those aged 18-24 who express the strongest support for such initiatives.
The Consumer Horizon report which provides insights shaping retail, product innovation, and consumer behaviour going into 2025, can be seen here.
Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.
The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.
The E-Loyalty Extra loyalty scheme will be accessible by retailers via WhatsApp platform and will allow retailers to capture evidence of compliance by simply clicking “take photo” button.
With the addition of another digital enhancement introduced to the group recently – Coupon - based loyalty mechanic, members are now empowered to incentivise and reward customers, driving stronger consumer connections and fostering brand loyalty at a granular level. Retailers can now simply redeem a coupon at the point of check out. Another key digital development within the group is WhatsApp E-Presell which enables Sugro UK’s retail partners to provide advance product volume commitments for new product launches. This functionality is particularly powerful as it ensures that suppliers have accurate forecasts before product launches, enabling better stock availability from day one of product being available on the market.
The ease and speed of using WhatsApp for these commitments simplifies the presell process, ensures accuracy and strengthens relationships across the supply chain.
While other industry players may soon consider introducing similar digital tools, Sugro UK are proud to be at the forefront of enhancing retail-focused digital solutions. This early adoption not only ensures that Sugro UK members remain competitive but also guarantees them access to the best digital tools available in the market. These efforts are part of Sugro UK's ongoing commitment to delivering value to its members and empowering them with innovative solutions for growth and success in an increasingly digital retail environment.
Sugro Head of Commercial and Marketing, Yulia Petitt said: “I am delighted that Sugro UK members are now able to provide photographic evidence of retail compliance and in-store execution to our supplier partners, using a wide range of display and compliance criteria such as planograms, secondary displays, trials, and new product developments (NPDs).These digital features allow members to share real-time proof of execution, enhancing accountability and building supplier confidence. The launch of E-Presell functionality opens a huge digital advantage for the group which will benefit all – members, retailers and suppliers in gaining accurate forecast and ensuring product visibility in store from day one of product being on the market and with the ease of using WhatsApp, the entire pre-sell process becomes a much quicker and easier process to manage for all parties.
"The Group has had 18 consecutive years of growth and, once again, on track to deliver in 2024, with the year-to-date performance of +15% year on year and growth across all categories.” Rob Mannion, CEO of b2b.store, added: “The rate of innovation in the wholesale sector is increasing and these launches are further great examples of that. We’re particularly excited about the developments and different uses of WhatsApp in the industry, with more coming in the pipeline for 2025 – it’s a tool no wholesaler or buying group can afford to ignore because of the level of influence it’s having in the sector and there’s no sign of that direction of travel changing any time soon.”
Sugro UK is proudly owned by its 90 plus independent wholesale members, with a combined turnover of over £2.5 billion.
Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.
Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.
This collaboration is expected to accelerate product launches and drive growth in diverse offerings, including sauces, salsas, marinades, dips, and condiments.
"We have collaborated with Panesar Foods for 17 years, and we are very pleased to welcome the company to Paulig," said Rolf Ladau, CEO of Paulig. "Today, our combined taste expertise and innovation skills unite around a shared ambition: to accelerate our international growth and expand our World Foods offerings."
Bill Panesar, CEO of Panesar Foods, expressed confidence in the partnership, stating, “As Panesar Foods becomes part of Paulig, I am confident that our ambitions for international growth will be realised, and the business will continue to thrive. We share a strong commitment to innovation and delivering high-quality, flavourful products, and I look forward to bringing even more delicious products to the market, together."
Jas Panesar, MD of Panesar Foods, echoed, “This partnership will allow us to reach new markets and deliver our authentic World Food flavors to a broader audience. We look forward to combining our passion for quality food with Paulig’s commitment to sustainability and innovation.”
All 308 Panesar employees will transition to Paulig’s team. Financial details of the transaction remain undisclosed.