Skip to content
Search
AI Powered
Latest Stories

Ritter Sport releases new Mini impulse range for convenience channel

Ritter Sport releases new Mini impulse range for convenience channel

Ritter Sport Mini impulse bars, anew portion-controlled count line from Ritter Sport, brings the block chocolate company into into the count line category for the first time.

RRP 60p for a 33g "duo" (2x 16.8g units) pack or 2 for £1, Ritter Sport Mini offers retailers an entry-level trial size opportunity to stock the Ritter Sport brand and generate additional impulse sales. The new range is available in Ritter Sport’s top-selling milk chocolate varieties – Cornflake, Whole Hazelnuts, Alpine Milk Chocolate and Butter Biscuit.


At less than 100 calories per portion and made with 100 per cent certified sustainably sourced cocoa, Ritter Sport Mini is perfect for self-treating on the move or for enjoying "one now and one later" as the brand will communicate via a consumer social media campaign on Facebook and Instagram, throughout July.

“As a leading international manufacturer, Ritter Sport is mindful of the need to help consumers enjoy a balanced diet without compromising on taste," said Katy Clark, Head of Marketing at Ritter Sport UK & IRE. "With its ‘one for now, one for later’ proposition, the Ritter Sport Mini portion-controlled impulse pack is the perfect on the go format as we start to return to normal.”

Research shows strong demand for these sorts of products and formats: 68 per cent of consumers want to enjoy the full taste of chocolate, rather than switch to reduced sugar options. Single serve packs are the most popular impulse format, enjoyed by 66 per cent of consumers buying the category. Almost half of chocolate sales in convenience are singles, making this format the most important chocolate category in these outlets. However "duo" packs like new Ritter Sport Mini are the main growth area in singles at +6.8 per cent, driving value to the category .

“These impressive numbers add up to a huge opportunity for Ritter Sport Mini Impulse 2-Pack to drive consumer penetration. Mini introduces a new need state to drive trial of the Ritter Sport brand via an entry point trial size format,” added Clark.

Ritter Sport posted a record year in 2020, up +37 per cent YOY, outpacing the total block chocolate market, and 79 per cent of Ritter Sport’s growth was incremental to the total chocolate category. Ritter Sport’s sales outperformed the category in all channels, including the grocery (multiples) sector, where it was up 19 per cent. (Nielsen Homescan total coverage, block chocolate market 80g+ 52 WE 26.12.20)

More for you

PROPER SNACKS logo rebrand from WARP - UK’s top sustainable snack brand.

PROPER SNACKS

WARP

WARP unveils bold new identity

WARP, the UK’s fastest-growing independent snacks manufacturer, has unveiled its new identity.

From March 25, the company will be known as PROPER SNACKS, a name change that reflects its ambition to lead the European snacking industry into a new era of innovation, taste, health and purpose.

Keep ReadingShow less
Butterkist popcorn characters watching movie from red sofa in new TV ad campaign

Butterkist's new movie-themed ads hit UK streaming platforms

Butterkist strengthens movie association with new video-on-demand campaign

KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.

In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.

Keep ReadingShow less
Toffifee movie night promotion with Rakuten £5.50 voucher.

Win free movie vouchers with Toffifee promotion

Toffifee brings families together with movie night promotion

Toffifee is on a mission to bring families together with its latest on-pack promotion. Starting from 1 May to 30 June, Toffifee is giving shoppers a thousand chances every week to download the latest films with a £5.50 voucher on Rakuten – creating the ultimate movie night.

With at-home socialising still an important part of family life, watching movies at home has become the UK’s #1 popular social activity, enjoyed regularly by a massive 87 per cent of people. This promotion supercharges confectionery purchases, adding extra value while driving in-store excitement by tapping into these unmissable moments.

Keep ReadingShow less
Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

Dynamo Fruit Punch—PWR-BRU’s boldest flavor yet!

Scottish retailers: power-up sales with new energy innovation from the house of IRN-BRU

PWR-BRU, from IRN-BRU, the No. 1 Scottish grocery brand, is introducing its first new flavour innovation since launching in 2023. Dynamo Fruit Punch will be hitting shelves from April 2025 in a 500ml big can format.

“PWR-BRU has been packing a powerful flavour punch in the fast growing Scottish energy market since launch," said Kenny Nicholson, Head of IRN-BRU Brand. "The range, with its distinctive can design and real IRN-BRU essence, provides something unique and individual. This latest flavour innovation is arriving with retailers just in time to maximise profit opportunities in the summer sales peak.”

Keep ReadingShow less