Ritz is ringing in the festive season from next month with the arrival of a brand-new on-pack promotion which will see one lucky shopper win a top prize of £10,000 in time for Christmas! Helping to drive stand-out on shelf and boost seasonal sales for retailers, the instant-win competition encourages consumers to scan their promotional pack and pull a digital cracker to get involved.
But it’s not just cash up for grabs; as part of its “Ready When You Aren’t” platform, Ritz is on a mission to make seasonal hosting a little bit easier this year so is also offering a range of experiential prizes to ease the festive load for shoppers. Whether they need a chauffeur to pick up their nan for lunch, a helpful elf called Dave to wrap their presents or even a ghost-writer for their ever-expanding Christmas card list; Ritz can help with that!
The savoury biscuit brand has a long-standing association with Christmas, when retailers typically see an uplift in sales as shoppers look for snacks and treats for the festive hosting season. The new promotion has been developed to tap into this occasion, boosting seasonal sales and attracting incremental shoppers this year.
“We all know how busy life gets at Christmas so we thought we’d give consumers a helping hand this year! One lucky shopper will have a very merry Christmas with a £10,000 top prize, but we can’t wait to help out many others by ticking off some of their festive to-do list," said Emma Holt, Brand Manager for Ritz at Mondelēz International.
"Ritz has always been synonymous with this time of year as shoppers stock up on savoury treats and nibbles, so this far-reaching promotion has been specially tailored to help retailers tap into this opportunity as much as possible.”
The competition will see limited-edition design for the hero 150g pack – featuring an eye-catching Christmas cracker flash on the front and starry pattern wrapped across all sides. The promotion is running on both standard and price-marked packs, giving convenience retailers an extra reason to get involved.
