Robinsons introduces new flavour to on-the-go range

Britvic has expanded the Robinsons ‘Ready to Drink’ range adding a third flavour to the line-up: Blackberry& Blueberry.

The new addition is full of the great taste of Robinsons, with no added sugar, and joins the already-popular Raspberry & Apple and Peach & Mango variants, allowing retailers to offer their shoppers even more variety when it comes to choosing soft drinks – with lower sugar variants that don’t compromise on taste.

The launch aims to tap into the huge opportunity for retailers to draw shoppers into the on-the-go sector. In fact, Britvic’s research has shown that 55 per cent of retailers have added new soft drinks launches and flavours to their offerings to boost on-the-go sales since lockdown restrictions have eased. Additionally, over two thirds of retailers agree they are seeing growth in impulse soft drinks sales, and over a third predict their on-the-go ranges will exceed pre-covid levels.

The addition of Robinsons Blackberry& Blueberry flavour will build on the success of last year’s relaunch and support retailers in driving on-the-go sales by introducing some instantly recognisable refreshment to their chillers from a trusted and well-known brand.

Available across the grocery and convenience channels, including £1 price marked packs, from March 2022, the launch will be supported by digital advertising, and disruptive in-store activation.