Squash brand Robinsons is unveiling the latest flavour in its Ready-to-Drink range with Orange & Mango in a 500ml format, with no added sugar.
Joining the existing Raspberry & Apple and Blackberry & Blueberry variants, Orange & Mango will expand the Robinsons Ready-to-Drink range with another popular flavour choice for shoppers. In fact, 37 per cent of Robinsons sales are in orange flavours and it’s worth over £74m RSV in Robinsons dilutes. The Carlsberg Britvic-owned brand is looking to build on its current success with its latest launch, with the range now worth £22m RSV and continuing to grow.
“With our Ready-to-Drink range in growth and showing great promise in the market, we wanted to add to this success and help support retailers with another flavour that consumers already know and love," said Ben Parker, VP Sales Off-Trade, Carlsberg Britvic. "Orange & Mango is the perfect addition given its popularity and we see it becoming a core part of our growing range as a refreshing and fruity on-the-go option.”
The launch will be supported by the product’s biggest ever above-the-line campaign, with over £1m invested in advertising across the Robinsons Ready-to-Drink portfolio, and product sampling that looks to make the campaign unmissable this summer.
Robinsons Ready-to-Drink Orange & Mango is now available across retail channels in in 500ml single bottles (RRP £1.79), including Price Mark Packs (PMP) (RRP £1.15). Visit Britvic’s At Your Convenience platform to claim your free case of Robinsons Ready-to-Drink Orange & Mango, as well as Point of Sale (POS) to amplify the launch in-store.
RRP:
500ml MRSP – £1.79 for plain packs
500ml PMP MRSP – £1.15
