Squash brand Robinsons is introducing new 750ml price-marked packs plus 33 per cent extra free for shoppers. On-shelf from mid-April, the packs will be available exclusively in the wholesale, convenience and impulse channel, in both Orange and Apple & Blackcurrant single concentrate flavours for just £1.59.
Robinsons new price-marked packs offer retailers a great way to attract family shoppers, a key audience for Robinsons squash. Retailers can now offer a larger squash pack, with 33 per cent extra than the standard 750ml bottle, at a great value price. With 51 per cent of shoppers feeling reassured they aren’t being overcharged when purchasing price-marked packs, the new launch provides significant value and will help retailers attract even more customers.
What’s more, consumers are continuing to recognise the mental and physical benefits of hydration, yet only five per cent enjoy the taste of water. Offering great-tasting options to add to water, is key for retailers looking to capitalise on these changing behaviours. Robinsons are helping retailers tap into this opportunity by providing consumers with affordable and convenient options to flavour their water.
“We know that families are looking for great value options, and hydration is more important to our consumers than ever before,” said Ben Parker, Vice President of Commercial Off-Trade UK at Carlsberg Britvic. Robinsons’ new price-marked packs offer an ideal solution, helping retailers attract more customers with a great tasting product that also meets the needs of family shoppers looking for good value products.”
Priced at just £1.59, Robinsons’ 750ml single concentrate price-marked packs plus 33 per cent extra free will be available in wholesale, convenience and impulse. Robinsons will also be supporting retailers with a free point-of-sale kit.
