Skip to content
Search
AI Powered
Latest Stories

Robinsons Ready To Drink and The Hundred partner with chance to win retailer tickets

Robinsons Ready To Drink and The Hundred partner with chance to win retailer tickets

Robinsons Ready to Drink is offering four lucky retailers the chance to win four tickets each to The Hundred* as part of its three-year partnership with the Hundred cricket tournament. Eight tickets are available for The Hundred at Edgbaston Cricket Ground on 5 August, and another eight tickets for Lords Cricket Ground on 8 August 2023.

The competition will run from now until 23 July and is available to all retailers who claim a free case of Robinsons Ready to Drink Raspberry & Apple, and free PoS materials through atyourconvenience.com/Robs100. To enter the competition, retailers simply need to take the best photo possible of their Robinsons Ready to Drink Point of Sale materials and submit to yourpos@britvic.com*.


Robinsons Ready To Drink will also be helping drive sales throughout the summer months with an on-pack competition for consumers. 112 tickets will be up for grabs, as well as £20 via bank transfer to spend on food and drink on the day.

The Hundred cricket competition partnership furthers Britvic’s focus on Healthier People as it continues to encourage consumers to make healthier choices and live healthier lives. After a very successful competition last year, which saw more than 500,000 tickets sold and reached over 16 million people via broadcast, this year’s event is taking place from 1 to 27 August and is set to drive further excitement this summer.

Robinsons Ready to Drink will be supporting The Hundred partnership through disruptive point of sale, digital, and in-store activations. It will also include in-ground advertising – alongside other branded partners – during the tournament. The on-pack promotion and in-store activations will support retailers in driving sales this summer, particularly in and around sporting events.

*While stocks last. Terms and Conditions apply, visit www.atyourconvenience.com for full terms.

More for you

Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less
Nuisance Drinks

Nuisance Drinks expands range with new Damson & Dandelion tonic

Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.

Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.

Keep ReadingShow less
Pizza Pie

Wall’s Pastry unveils Deep Dish Pizza Pie

Leading sausage roll brand Wall’s has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies, as it aims to add variety and attract younger consumers and families to the chilled savoury pastry category.

The new range is a unique hybrid of a pie and a deep-dish pizza, available in two classic recipes: Three Cheese and Pepperoni (both 150g, RRP £2). Both are now available across the convenience channel, along with Asda.

Keep ReadingShow less
KP Snacks launches new look and feel for Penn State Pretzels

KP Snacks launches new look and feel for Penn State Pretzels

KP Snacks is refreshing the packaging of Penn State, the UK's number one Pretzel brand, to deliver a bolder and cleaner look that represents its taste and quality. Rolling into stores from mid-November, the redesigned packs run across the entire Penn State range.

With cosy nights-in on the rise, KP Snacks has dialled up Penn State’s taste and quality credentials to reinforce the brand’s appeal within this occasion. Promising rewarding flavour and satisfaction every time, Penn State pretzels offer consumers a well-deserved treat to snack on during relaxing evenings spent at home.

Keep ReadingShow less