Rockstar Energy Drink announces monthly retailer cash giveaways

Rockstar Energy Drink is running an exclusive competition for convenience retailers, whereby four retailers will be selected to win £250 each month, from now, until the end of 2023. Retailers should simply visit Britvic’s “At Your Convenience” website and fill out the form to be entered into the next draw for this month’s cash prize.

Earlier this year, Rockstar Energy Drink announced its biggest music campaign to date and joined forces with Stormzy to bring to life its “PRESS PLAY” campaign. Stormzy fronted a world-first, free digital in-app concert experience on Spotify in July to celebrate Rockstar Energy Drink’s Press Play brand platform. The activity helped drive brand engagement within the convenience channel, with point-of-sale material up for grabs, which highlighted that consumers were able to win a selection of prizes by scanning the QR code and entering the code from the Rockstar can after purchase.

Authentic brand partnerships are a great way to drive awareness and encourage consumer engagement with a brand, which in turn helps retailers drive footfall and sales. Shoppers will be drawn to product and POS that offer prizes, but for this activation, Rockstar Energy Drink is now offering its retail partners the chance to win.

To enter the competition, retailers must simply sign up for Britvic’s “‘At Your Convenience’” platform and fill out the form to be entered into the next prize draw by 13th September*. After this, there will be further chances for retailers to win each month, until the end of the year via the website.

The retailer site launched earlier this year and has been designed and built with retailers’ needs in mind – using feedback from hundreds of customers collated by an independent market research company. Registered users can benefit from advice, insights, free POS kits and product trials. Rockstar Energy Drink will also be offering monthly advice articles for retailers on “At Your Convenience”.

*T&Cs: GB 18+ only. Promotional period: 00:01 17.08.2023 until 23:59 13.09.2023. NPN. Visit atyourconvenience.com/rockstar-competition-entry. Sign in or register then enter your email address into the prize draw form for a chance to win £250. Four Prizes in total. Max one Prize per winner. Draw date: 15.09.2023. Registration & a valid email address are required. Visit atyourconvenience.com for full terms and details. Promoter: Britvic Soft Drinks.