Rollover, renowned for its popular hot food-to-go offerings, has debuted an innovative addition to its portfolio, the Southern Fried Chicken Burger. The launch marks the brand’s first chicken burger in their impressive range and is widely available for customers now.
Rollover has long been recognised as the industry standard for offering the best hot food-to-go selection and the brand is constantly evolving to deliver new options. Made with 100 per cent chicken breast and served in a hand-finished bun, the innovation aligns with the increasing popularity of chicken and listens to the growing demand from retailers for varied, delicious hot food options.
Now is the ideal time to capitalise on the popularity of chicken. With four out of the ten fastest-growing restaurant chains specialising in chicken, it stands out with widespread appeal, being the only protein to see growth in both value and volume (in-home) over the last five years. Rollover’s Chicken Burger offers convenience and forecourt customers the perfect opportunity to make the most of this demand.
In only 18 minutes, the delicious, Halal-certified Southern Fried Chicken Burger meets diverse dietary requirements and offers customers a convenient, delicious option that delivers irresistible flavour and supreme texture. The burger also comes with fully recyclable packaging and POS materials, to help retailers maximise sales and visibility in-store.
The UK food-to-go market is expected to see significant growth over the next few years and for retailers looking to grow their customer base, the innovation brings excitement to the category, driving trial, whilst delivering on core consumer needs of taste and convenience.
“As pioneers in hot food-to-go, committed to driving innovation, we are thrilled to bring excitement back to the category with our first chicken burger,” said Tony Owen, General Manager at Rollover. “Our new crispy Southern Fried Chicken Burger delivers on consumer demand for hot food-to-go options that deliver on flavour, quality and satisfaction. We know that our retail partners are always looking to evolve their offerings to keep their ranges fresh and inviting, and we’re confident this new option ticks all the boxes!”
