Skip to content
Search
AI Powered
Latest Stories

Ron Santiago de Cuba launches Casa del Daiquiri Second Edition

Ron Santiago de Cuba launches Casa del Daiquiri Second Edition

In celebration of International Daiquiri Day on 19th July, Ron Santiago de Cuba has partnered with a selection of the world’s leading bars and bartenders, bringing variations of the Daiquiri into the hands of rum and cocktail enthusiasts across UK, France, Spain, Italy, Germany and Cuba, with the launch of the second edition of Casa Del Daiquiri.

After the success of last year’s programme, Casa Del Daiquiri by Ron Santiago de Cuba is being re-launched for another year, bringing together a collective of world-leading bartenders to create their own modern twist on the original recipe. Every creation will be available in each bar on the lead up to International Daiquiri Day in July and will be inducted into the Casa Del Daiquiri "Hall Of Fame".


Ron Santiago de Cuba is traditionally recognised as the highest expression of Cuban rum making tradition from the southeast of the island, known as the Cradle of Light Rum, where the

Caribbean Sea and the scorching sun all combine to create the perfect setting for a rum which has a sweet, smooth flavour profile, with the Extra Añejo 11-Year-Old in particular, proving to be the preferred variant for the beloved Daiquiri.

Ron Santiago de Cuba is not only the perfect choice for a naturally sweet yet balanced Daiquiri but it also shares geographical history with its place of birth, in the southeast of Cuba. One tale of how the first Daiquiri evolved, is attributed to the general manager of the Daiquiri mine. His granddaughter claims that he ran out of gin when some guests came to visit him, so he improvised with rum, lime juice and sugar. The drink was such a hit that it was decided it must be given a name. Therefore, in dedication to his mine and the village, he supposedly named it The Daiquiri.

More for you

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK secures exclusive distribution rights for Pampero

Fortitude Drinks UK today (22) announces that it has been awarded the exclusive distribution rights for Pampero, the renowned Venezuelan rum brand, in the United Kingdom.

This partnership supports Fortitude Drinks' commitment to bringing world-class spirits to UK consumers and trade partners.

Keep ReadingShow less
Leerdammer launches ‘Deliciously Different’ TV ad

Leerdammer launches ‘Deliciously Different’ TV ad

Natural cheese slice brand Leerdammer will launch its new “Incognito” TV advertising campaign on 20 January – aiming to drive memorability with consumers by tapping into the brand’s “Deliciously Different” positioning and comedic tone of voice.

Based on the insight that Leerdammer’s mild and nutty flavour profile is truly irresistible, keeping consumers coming back time and time again, the ad sees a shopper returning to a supermarket sampling counter ‘incognito’ in various disguises, to enjoy multiple tastes of the cheese.

Keep ReadingShow less
Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg's expands Coco Pops Chocos range with new Caramel flavour

Kellogg’s has announced the launch of a new Caramel flavour to its Coco Pops Chocos range.

The new addition follows the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards.

Keep ReadingShow less
Swizzels limited-edition Valentine’s Day treat

Swizzels limited-edition Valentine’s Day treat

Sweet maker Swizzels has unveiled a brand-new limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts.

Offering a fresh twist on two popular classics, the new Squashies Love Hearts combine Squashies’ signature soft texture with the iconic and timeless messages of Love Hearts.

Squashies remain the No. 1 sugar confectionery brand in the market, while Love Hearts see consistent growth, with 950,000 units sold during the Valentine’s period and a 10 per cent year-on-year growth in brand value. Building on this success, Swizzels has combined the two household names to create a fast-moving and profitable addition to any retailer’s offering.

Available in 120g bags and sold in cases of 12, each foam sweet is embossed with a fun message or emoji, making them ideal for sharing with a loved one. Messages include "KISS", "WOW", "FAB", and "LOVE", alongside two cheerful and romantic emojis, adding a playful touch.

With an MRSP of £1.15, the new product retains the classic colours and flavours of traditional Love Hearts, including Pineapple, Lime, Blackcurrant, Lemon, Cherry, and Orange.

Swizzels’ Love Hearts range remains a Valentine’s Day favourite, led by the popular 39g Giant Love Hearts rolls, which outsell any other Valentine’s SKU with 621,000 units sold during the season.



Other fan-favourites from the range include Love Hearts Originals Hanging Bags, the 15g mini Love Hearts rolls and Giant Love Hearts multipacks.

“We’re excited to introduce a delicious and innovative new product that combines two of our most popular brands, delivering the same moreish flavours and signature texture - with an added twist," said trade marketing manager Clare Newton.

Keep ReadingShow less
Award-winning UK pop star Tom Grennan  is new popchips ambassador

Award-winning UK pop star Tom Grennan is new popchips ambassador

KP Snacks has today named Tom Grennan, one of the UK’s biggest solo pop music artists, as its official popchips ambassador. The new partnership between the beacon “Better for You” brand and the pop star taps into popchips’ positive, feel-good positioning while enhancing the brand’s relevance.

As an ambassador, Tom Grennan will perform at a special event delivered by popchips in May. Tickets to this exclusive event will be available as prizes in a brand new on-pack promotion running across the popchips portfolio from 27 January until the end of March. Featuring a flash of Tom holding a single popchip and microphone, the on-pack also offers consumers the chance to win cash prizes and tickets to leading UK festivals.

Keep ReadingShow less