Skip to content
Search
AI Powered
Latest Stories

Ron Santiago de Cuba launches Casa del Daiquiri Second Edition

Ron Santiago de Cuba launches Casa del Daiquiri Second Edition

In celebration of International Daiquiri Day on 19th July, Ron Santiago de Cuba has partnered with a selection of the world’s leading bars and bartenders, bringing variations of the Daiquiri into the hands of rum and cocktail enthusiasts across UK, France, Spain, Italy, Germany and Cuba, with the launch of the second edition of Casa Del Daiquiri.

After the success of last year’s programme, Casa Del Daiquiri by Ron Santiago de Cuba is being re-launched for another year, bringing together a collective of world-leading bartenders to create their own modern twist on the original recipe. Every creation will be available in each bar on the lead up to International Daiquiri Day in July and will be inducted into the Casa Del Daiquiri "Hall Of Fame".


Ron Santiago de Cuba is traditionally recognised as the highest expression of Cuban rum making tradition from the southeast of the island, known as the Cradle of Light Rum, where the

Caribbean Sea and the scorching sun all combine to create the perfect setting for a rum which has a sweet, smooth flavour profile, with the Extra Añejo 11-Year-Old in particular, proving to be the preferred variant for the beloved Daiquiri.

Ron Santiago de Cuba is not only the perfect choice for a naturally sweet yet balanced Daiquiri but it also shares geographical history with its place of birth, in the southeast of Cuba. One tale of how the first Daiquiri evolved, is attributed to the general manager of the Daiquiri mine. His granddaughter claims that he ran out of gin when some guests came to visit him, so he improvised with rum, lime juice and sugar. The drink was such a hit that it was decided it must be given a name. Therefore, in dedication to his mine and the village, he supposedly named it The Daiquiri.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less