With over 30 lines, Rose Marketing UK offers retailers an extensive and sought-after choice of Christmas confectionery. With sure-fire appeal to everyone from kids through to grandparents, The Snowman and the Snowdog range is guaranteed to bring smiles to recipients faces. There is a choice of mallow pops, candy floss, hot chocolate snow bombs, toppers and stirrers as well as a selection box containing an assortment of delicious treats like fruit-flavoured fluffy mallows, gummy lollipops, and strawberry-flavoured candy canes.
New for 2024 is a Harry Potter Stamper with Jellybeans featuring all the fan-favourite characters. This magical new product celebrates one of the world's bestselling book series, which has sold over 500 million copies and continues to captivate audiences almost 30 years since first published. Presented in a branded counter display box of 24 x 8g they will retail at a purse-friendly £1.39, making them ideal stocking fillers or Christmas Eve box treats. Other affordable treats include bags of Chocolate Sprouts 100g, RSP £2.39 and SLUSH PUPPiE Candy Canes, RSP £1.49. With ten stripy canes in the pack there are plenty to hang from the Christmas tree, bake into cookies or to create a homemade decoration.
The 2024 collection also features a new Candy Castle Crew’s Christmas range including Fizzy Gingerbread Man, Fizzy Christmas Trees and Fizzy Holly Jolly Mix bags. These fun and festive treats, some of which are suitable for vegan diets, come in a range of fruity flavours and conveniently packed in 90g bags. Ideal for impulse purchases and with a suggested retail price of just £1, they offer excellent value for money and are sure to be a popular choice for consumers this Christmas.
To add colour to a festive display, retailers should stock the Rose Tutti Frutti Rainbow Candy Canes Bucket packed with 80 candy canes. Priced at an RSP of only £0.40 per unit they are an affordable and cheerful stocking filler. Additionally, the Christmas Jelly & Rock Pops, priced at a competitive RSP £1.00 per pack, are cleverly designed to feature festive favourite characters like Santa, Penguin and Reindeer.
Finally, Rose has a new eye-catching Christmas-specific Countertop Stand. This free-standing display showcases a tempting selection of 54 pocket-money priced sweets, including 20 Christmas Dippers – a delicious combination of hard candy and sherbet dip in three refreshing flavours, alongside 12 festive Christmas Tree Lollipops and 24 Santa Liquid Pops. With a modest RRP of just £1.25, these products are sure to drive incremental sales and increase overall basket size.
Rose also has products that are can be stocked for both Christmas and into the New Year. Hot Chocolate Stirrers 30g, RSP £1.49 and deliciously creamy Hot Chocolate Bombs that amplify the flavour of a favourite chocolate drink are ideal stock lines for Winter. Available singly 24g, RSP £1.00 or as a 72g trio pack, RSP £3.00.
“Christmas delivers the biggest sales uplift for confectionery and last year it was the highest performing category showing +17.3 per cent growth,” said Steven Watt, CEO at Rose Marketing UK. “With 97 per cent of households buying confectionery and spending an average of £55 per person over the festive season, it’s vital for retailers to offer a selection of sure-fire festive favourites to really get their tills ringing at Christmas.
“A third of consumers started shopping earlier in 2023 than previous years and it’s likely that this trend will remain this year. Not only does it spread the costs of the occasion, but it helps shoppers feel better prepared ahead of a traditionally hectic period. Therefore, clear the shelves to create space for Christmas confectionery in October when preparations start to shift into the front of a shopper’s mind.
“By November, it is ‘Operation Christmas’ for many and the ‘Christmas Countdown’ really begins. As well as having sufficient stock in October, it’s important that it remains available until Christmas to cater for those last-minute purchases. Display Christmas lines within regular confectionery fixtures and create additional seasonal displays as well. This makes selection easier and boosts impulse purchases. Gondola ends are another way to increase visibility and drive sales.
“With the pressures on the cost of living many households will be looking to cut costs during the festive season. Sharing boxes, sweets and chocolates can evoke memories and bring comfort to festive occasions. They are often seen as more affordable indulgences, so it is imperative to stock a wide range of sweet treats to boost that all-important bottom line.”
Rose Marketing UK’s 2024 Christmas collection comprises (RSP shown):
Snowman and the Snowdog Mallow Pop 24 x 30g £1.49
Snowman and the Snowdog Candy Floss 6 x 50g £1.59
Snowman and the Snowdog Hot Chocolate Snow Bomb 12 x 50g £2.49
Snowman and the Snowdog Hot Chocolate Toppers 6 pack 24 x 60g £1.49
Snowman and the Snowdog Hot Chocolate Stirrers 3 pack 24 x 75g £4.99
Snowman and the Snowdog Selection Box 12 x 138g £2.59
Baileys Strawberry Temptations 12 x 80g £2.99
Baileys Hot Chocolate Tin 6 x 200g £7.99
Baileys Chocolate Caramels 12 x 90g £2.99
Baileys Assorted Caramels & Toffee Temptations 6 x 180g £4.99
Guinness Hot Chocolate Tin 6 x 200g £7.99
Guinness Chocolate Caramels 12 x 90g £2.99
SLUSH PUPPiE Candy Canes 10 pack 24 x 100g £1.49
Bigger Better Cola Bottle 6 x 800g £12.00
Giant Jelly Baby 6 x 800g £12.00
Giant Worm Attack 6 x 800g £12.00
Nutcracker Candy Canes 10 pack 24 x 100g £1.25
Orange & Lemon Slices 24 x 90g £1.49
Jelly Pops 24 x 23g £0.55
Rainbow Canes Bucket 80 x 28g £0.40
Jelly & Rock Pop 12 x 60g £1
Christmas Novelty Countertop Stand x 56 £1.25
Hot Chocolate Stirrers 24 x 30g £1.49
Hot Chocolate Bomb Single 24 x 24g £1
Hot Chocolate Bomb 3 pack 12 x 72g £3
Chocolate Sprouts 12 x 100g £2.39
