Rose Marketing launches spook-tacular Halloween confectionery

Halloween has become more important than ever for sugar confectionery sales and this year Rose Marketing has a petrifyingly comprehensive collection of spook-tacular sweets as well as some eek-citing new treats.

For 2024, Rose has developed three new Candy Castle Crew Halloween-themed treat bags: Fizzy Freaky Mix, Fizzy Gummy Brains and Fizzy Gummy Pumpkins. The affordable 90g grab-bags have been carefully priced at £1 per bag.

The Fizzy Freaky Mix includes six spooky figures including a skull, owl, ghost, bat, witch's hat and pumpkin making it devilishly delicious. For those brave enough to try something seriously fizzy, then the Fizzy Gummy Brains are the one to choose, whilst for those with more tender tastebuds should try the cute Gummy Pumpkins of different cute-coloured pumpkin heads. All the fruit-flavoured sweet bags are presented in shelf-ready counter display boxes with 18 packs in each.

Thenew halal-friendly price-marked packs join the existing Halloween collection that includes Candy Castle Crew Sour Mutations range of Venom Gunk, Sour Skulls, Hard Candy, Funkee Dip and Squeezies, alongside ghoulish rotten teeth and chocolate foil eyeballs. There are also several lines from confectionery favourites SLUSH PUPPiE including a Trick-or-Treat Chew Mix, Mega Chew Mix and Painter Pops. The ever-popular kids favourite Tongue Painters from Tango.

The Halloween collection is "chillingly" cost-conscious, which will benefit current price-sensitive budgets as there is a wide selection of items suitable for pocket-money purses or larger store cupboard purchases for visiting trick-or-treaters.

“Our range is more inclusive with Halloween themed bags through to fan-favourite brands," said Steven Watt, CEO of Rose Marketing. "Although total UK Halloween-related sales topped £1 billion in 2023, we expect an even bigger trading period this year, especially as sweets rank top in the Halloween spending category.

"It’s therefore vital that retailers and wholesalers make the most of the occasion and to encourage much-needed incremental sales, they stock a range of best-sellers and well-known brands, as 44 per cent of candy shoppers are looking for Halloween-specific confectionery options related to taste, shape and packaging. The current economy has led to a greater desire for affordable treats, which in turn brings sugar confectionery as one of the most popular categories with more consumers opting for sweets primarily during this season and 93 per cent of consumers consider candy to be the biggest contributor to a positive Halloween experience.

"Halloween displays should be finalised and on sale in good time as research suggests that most Halloween shopping purchases are made in the first week of October, some starting even earlier5. Continued growth in the market will be dependent on influencing the emotional connection that shoppers have for this occasion and relating back to popular nostalgic activities such as trick-or-treating or pumpkin carving.” concluded Watt.

Rose Marketing UK’s 2024 Halloween collection comprises:

SLUSH PUPPiE Trick-or-Treat Chew Mix 12 x 750g RSP £8

SLUSH PUPPiE Chew Mix 18 x 100g RSP £1

SLUSH PUPPiE Blue Raspberry & Cherry Flavour Tongue Painter Lollipops 24 x 96g RSP £1.39

SLUSH PUPPiE Blue Raspberry & Cherry Flavour Tongue Painter Lollipops Jar 100 x 15g RSP £0.20

Zombie Rotten Teeth Fruit Flavour Hard Candy Pops 12 x 15g RSP £1.25

Scary Milk Chocolate Foil Eyeballs 12 x 100g RSP £2.39

Tango Tongue Painter Chewy Blue Ball Bonbons 12 x 100g RSP £1

Tango Eezy Freezzy Blue Raspberry Tangy Triangle Ice Pops 8 pack 10 x 496ml RSP £2.39

Candy Castle Mutations Venom Gunk 12 x 100g RSP £1.25

Candy Castle Mutations Triple Sour Squeeze 12 x 45g RSP £1.25

Candy Castle Mutations Seriously Sour Skull 12 x 100g RSP £1.25

Candy Castle Mutations Seriously Sour Hard Candy 18 x 56g RSP £1.09

Candy Castle Mutations Seriously Sour Funkee Dip 24 x 40g RSP £0.50