Rose Marketing has extended their price-marked 90g Candy Castle Crew gummy bags line, perfect for the weekend pocket-money purchases or savvy shopper treat. Rainbow Belts, Rainbow Pencils, Assorted Pencils, Fizzy Worms, Fizzy Blue Bears and Bubble-gum Bottles will add some additional cheek-tingling, fruity fizziness into the confectionery fixture. The six new lines will join the already popular £1 gummy range of Fizzy Blue Bottles, Fizzy Bricks, Strawberry Kisses and Bonkers Bananas.
As part of the launch of the new range of these new bags are vegan: Assorted Pencils, Fizzy Pencils and Fizzy Rainbow Belts, making them an ideal choice for vegans and health-conscious people.
This strategic new product launch comes after 82 per cent of retailers cite pre-priced £1 bags an “essential stock item” as well as a primary growth driver in the convenience and impulse sector. The launch also responds to the significant growth of vegan confectionery globally in recent years, which according to the latest trend analysis is forecast to reach USD $2.62 billion by 2030.
For their Candy Castle Crew range, Rose Marketing offers retailers an exclusive category-managed solution. Strategically placed eye-catching shelf edge labels, attention-grabbing wobblers all help to drive customer interaction to the in-store theatrical experience and entice shoppers to explore the confectionery offer. This approach, together with ensuring new and best-selling lines are prominently displayed, has really paid dividend with many of Rose’s category-managed customers reporting as much as a 20 per cent annual sales increase.
“It’s crucial for retailers to stay attuned to products and pack formats that really resonate with consumers," said Steven Watt, CEO at Rose Marketing. "Price-marked packs account for over half of the snacking segment and purported to be growing annually by nine per cent. The £1 bags have really gained prominence in recent times as they are perfectly aligned to cater for the value-conscious shopper. We are therefore confident that these additional six lines will provide retailers with a greater opportunity to drive pre-planned sales and impulse buys. They also offer great benefit to the retailer as they can build trust with clear, consistent checkout pricing. This range responds to contemporary confectionery, flavour and vegan trends whilst meeting the changing shopper preferences, particularly in these challenging economic times.”
