Rose Marketing UK partners with Chupa Chups to launch new ambient slush pouches

Fans of lollipop legends Chupa Chups can now enjoy two of their favourite flavours in a cool, slush format – perfect for summertime cooldowns or after school snacks.

The new Chupa Chups Slush Pouches offer the much-loved taste of Chupa Chups as an ambient frozen slushed treat.

Available in two iconic flavours: Strawberry and Cola, the slushes are made with real fruit juice and have no added sugar. At just 41 calories per pouch, they are a great option for waistlines when a sweet treat is called for as well as being suitable for vegetarians and vegans.

The two new Slush Pouches are packed into a convenient, ambient format which is a win-win for both retailers and shoppers as they can be stored on the grocery fixture and then the home pantry shelf before being frozen as and when needed.

Packed into single flavour shelf-ready displays of 12, in distinctive Chupa Chups branding, the new Slush Pouches will sell individually at £1.25. They are expected to be especially popular with children and therefore offer a must-stock for the likes of local convenient stores as well as leisure hospitality providers.

This new range, which is co-branded with both Chupa Chups and Eezy Freezzy, is being exclusively sold and distributed by Rose Marketing UK Ltd and is fully HFSS compliant with a zero score.

"Chupa Chups is proud to partner with Rose Marketing UK to launch the most popular lollipop flavours as cooling slushie treats this spring," said Carla Fernandez-Moreno, F&B licensing manager, Perfetti Van Melle.

Complementing this new range and perfect for summer are the Chupa Chups Eezy Freezzy Squeezee Ice Pops that were launched last year, and which are also exclusively available from Rose Marketing, in four favourite flavours: Cola, Apple, Strawberry, and Orange and packed as an assorted bag of 12 x 45ml freeze pops (SRRP £1.50).

An alternative to the Ice Pops is the Strawberry Chupa Chups Eezy Freezzy Triangles, which, as they are a little bigger than the squeezee pops, are perfect for slightly larger appetites. There are eight 62ml triangles per pack which will retail from £2.00.

With 1 in 5 lollipops consumed worldwide being Chupa Chups, it ranks within the top 5 global confectionery brands and is consumed in 150 countries.