Rowntree’s Fruit Pastilles goes vegan friendly

Nestlé said its popular confectionery brand Rowntree’s Fruit Pastilles will become vegan friendly, joining its expanding range of vegan products.

The new recipe will be used across the full range of Fruit Pastilles sweets, starting with sharing bags from October and followed by singles and multipacks in February 2021.

The formulation removes the gelatine while ensuring the sweets retained the fruity flavour and iconic chew they are famous for.

Meg Miller, brand manager for Rowntree’s said: “We’ve had many requests from consumers over the years asking if we can make Fruit Pastilles vegetarian or vegan. We want the brand to be enjoyed by as many consumers as possible and so we are delighted to be able to introduce our new vegan friendly recipe across the full range of sweets.

“Through this recipe change, we’ve made the sweets slightly softer, which we know has been a market trend for a number of years. However, our priority was to preserve the fabulously fruity chew that has made Fruit Pastilles a classic for almost a century and a half.

Fruit Pastilles, a mix of blackcurrant, lemon, strawberry, lime and orange chewy sweets, contain no artificial colours, flavours or preservatives.

Nestlé’s range of vegan products also includes Jelly Tots, Carnation vegan condensed milk and Nescafé Gold dairy alternative lattes.