Skip to content
Search
AI Powered
Latest Stories

Rubicon Raw drives energy sales with first GB snowsport on-pack promotion

Rubicon Raw drives energy sales with first GB snowsport on-pack promotion

Rubicon RAW is launching the ultimate snowsports prize on pack offer, celebrating its continued partnership with GB Snowsport and the beginning of their winter season.

From 1 October, shoppers will have the chance to win "The Ultimate Snowsport Experience", including a snowsport lesson with a GB athlete, a week’s skiing holiday in Switzerland, plus £1,000 cash.


“We’re so excited that Rubicon RAW is The Official Energy Drink of GB Snowsport, reaching millions of snowsports fans across the UK," said Jonathan Kemp, Commercial Director at Barr Soft Drinks. "As part of our partnership, we are driving awareness and excitement with consumers shopping the energy drinks fixture and there’s no better way to kick off the snowsport season than with an unmissable offer like this.

“We know around a third of Rubicon RAW sales come from new entrants into energy, so we’re confident that this fantastic competition will help retailers continue driving those incremental sales.”

The energy drinks market remains one of the most profitable for retailers and Rubicon RAW has quickly established itself as a must-stock brand within it. Selling more than 35 million cans since launch, it’s become the second most successful innovation launch within soft drinks.

The special packs, featuring GB Snowsport athlete and reigning Team Snowboard Cross World Champion Charlotte Bankes, will be running on more than two million cans, across all plain and price marked 500ml packs and some 4x500ml multipacks, until the end of November.

Impactful point of sale material will be available to create in store theatre and drive incremental sales.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less