Skip to content
Search
AI Powered
Latest Stories

Rude Health launches multi-channel campaign

Rude Health launches multi-channel campaign
Rude Health

Dairy-free drinks brand Rude Health has announced the launch of its first-ever multi-channel campaign.

Created by agency BMB, Rude Health’s new campaign spans out of home, digital, social and shopper and will playfully challenge tropes of the dairy-free drinks segment, such as taste must be sacrificed for health and sustainability.


The brand has won 9 Great Taste Awards and has been accredited as a B Corps company. To boost the brand’s reach Rude Health will partner with fellow B Corps brands Brew Dog and Mindful Chef and urban food brand Mob Kitchen to amplify the campaign’s reach.

Rude Health Co-founder and Brand Director Camilla Barnard said that Rude Health was established in 2005 to challenge the assumption that “healthy food is bland”.

“When we launched our Almond and Oat Drinks in 2013, dairy-free drinks were packed with gums, thickeners and emulsifiers and were tasteless,” Barnard said, adding that “we’re proud to stand out in a sea of sameness with a large range of flavour-full organic dairy-free drinks, dressed in bright, bold 100% recyclable packaging and made from 100% natural ingredients, grown where they grow best”.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less