Rude Health launches multi-channel campaign

Dairy-free drinks brand Rude Health has announced the launch of its first-ever multi-channel campaign.

Created by agency BMB, Rude Health’s new campaign spans out of home, digital, social and shopper and will playfully challenge tropes of the dairy-free drinks segment, such as taste must be sacrificed for health and sustainability.

The brand has won 9 Great Taste Awards and has been accredited as a B Corps company. To boost the brand’s reach Rude Health will partner with fellow B Corps brands Brew Dog and Mindful Chef and urban food brand Mob Kitchen to amplify the campaign’s reach.

Rude Health Co-founder and Brand Director Camilla Barnard said that Rude Health was established in 2005 to challenge the assumption that “healthy food is bland”.

“When we launched our Almond and Oat Drinks in 2013, dairy-free drinks were packed with gums, thickeners and emulsifiers and were tasteless,” Barnard said, adding that “we’re proud to stand out in a sea of sameness with a large range of flavour-full organic dairy-free drinks, dressed in bright, bold 100% recyclable packaging and made from 100% natural ingredients, grown where they grow best”.