Rude Health unveils new Apple and Cinnamon flavour Bircher

Rude Health, pioneers in healthy and natural food and drink, has confirmed the addition of a brand new Bircher Muesli - Apple & Cinnamon.

The new flavour will be rolling out nationwide with Waitrose across 136 stores from 4 September (RRP: £3/375g). It’s also available via wholesalers including Auguste Noel and Suma.

Building on the success of the original Soft & Fruity Bircher Muesli, Rude Health developed the Apple & Cinnamon variant using the same base of finely milled oats that go soft in seconds, before adding pieces of apple and cinnamon for a touch of spice.

“We know more and more people are choosing to have breakfast-at-home in a bid to save money on their café croissant, however we also know that people are short on time in the morning and so want a quick and delicious option. To meet this growing consumer need, it made perfect sense to build on the success we’ve seen with our original Soft & Fruity Bircher Muesli. We hope that by adding this new softly spiced and classic flavour combination, we will help widen the appeal of our Bircher range,” founder Camilla Barnard said.

The full Rude Health range is made using quality ingredients and nothing artificial. All products are non UPF - organic, dairy-free, non GMO, containing no gums and no gunk!

Rude Health was founded by Nick and Camilla Barnard in 2005 around their kitchen table where they started with the Ultimate Muesli. Now nearly 18 years in, with a 60 plus product portfolio, Rude Health can be found in fridges and cupboards worldwide. Its commitment to championing sustainability through its sourcing and packaging also saw the brand achieve B Corp status in 2021.