Rustlers bolsters FTG with cook-in-box concept

Following the successful launch of its new range of food-to-go (FTG) equipment solutions, Rustlers, the £115.6m Chilled Ready Meals brand from Kepak Consumer Foods, is helping retailers optimise their hot food to go offering with its innovative Cook in Box solution.

Rolling out this month across the convenience channel, Rustlers Cook in Box allows shoppers to heat the fully assembled burger without even opening the pack, eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go.

“Together with our new range of food to go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts,” says Ross Davison, Convenience Controller at Kepak Consumer Foods.

Rustlers All Day Breakfast Sausage Muffin, worth almost £2m in convenience (with 22.2 per cent growth YoY across independents and 37.5% total market) will be available in the innovative format, served with cheese and brown sauce (RRP £2.50), and is perfectly placed to target the breakfast occasion.

New to the Rustlers range, and available exclusively as Cook in Box, the Supreme Cheese Melt burger topped with Rustlers signature sauce (RRP £2.50) will cater for lunchtime and evening shoppers.

“Following the recent launch of the food to go equipment solutions in the convenience channel, we are rolling out the innovative Cook in Box product to enable retailers to optimise their hot food offering in store” adds Ross.

Rustlers Cook in Box significantly overtrades with the younger shopper demographic vs Total Micro-Snacking, with just under a third of shoppers aged under 35.

Retailers interested in Rustlers’ food to go solutions can book a consultation by emailing foodtogo@kepak.com