Retailers are being urged to stock up on Rustlers as the brand unveils a six-week national TV and radio campaign backed by a £1.5m marketing investment. Launching on 6 March, the campaign will position Rustlers as the perfect meal solution for time-pressed, cost-conscious consumers by challenging them to "Surprise Yourself– it’s Better Than You Think".
The £107m Chilled Ready Meals brand is bringing back one of its most successful marketing campaigns as part of its growth strategy to challenge and elevate perceptions of the brand. But this time, its going national.
First launched in 2020, the original regional campaign brought in 40.3 per cent more shoppers into the brand. The activity also resulted in long term success, with an +18 per cent YOY increase in sales, and Rustlers share of convenience lunch rising from 8.8 per cent to 13.2 per cent in the months following "Better Than You Think" the campaign.
The campaign forms an integral part of Kepak’s £1.5m marketing investment in the Rustlers brand for the year ahead.
