Rustlers turns up the volume for the next instalment of ‘Boost Your Burger’ campaign

Retailers can give their shoppers hundreds of chances to win Spotify Premium passes, as Rustlers, the £109.1m chilled ready-meals brand, unveils the biggest wave yet of its "Boost Your Burger" initiative.

The Boost Your Burger campaign encourages consumers to customise their Rustlers. With the BYB campaign now in its second year, the brand has launched an on-pack promotion with audio streaming giant Spotify, on its Bestsellers range of products, that will give consumers the chance to win six months access to Spotify Premium.

To enter, shoppers can upload an image of their receipt, demonstrating they’ve bought any Rustlers Product. The promotional offer runs now until 23rd July.

The brand is promoting four recipes to help spark customers’ creativity by showcasing how easy it is to change up their regular Rustlers product with additional ingredients with minimal fuss. For example, consumers can "Boost it Fiery" by adding halloumi, a pineapple ring, lettuce and hot honey to a Rustlers Peri Peri Chicken Burger or "Boost it Spicy" by adding tortilla crisps, jalapenos, spicy tomato salsa and pepperjack cheese to a Rustlers Classic Quarter Pounder.

Retailers can highlight the campaign with PoS that promotes these combinations, free to download from Kepak’s trade website. Activations are rolling across Co-op, Nisa and Spar.

To support the giveaway, Rustlers will also launch a social campaign across TikTok and Meta, and will be sponsoring a mood boosting playlist on Spotify that will generate over 28 million impressions for the brand.

Rustlers will highlight these recipes to the thousands of commuters that visit King’s Cross station on 18 June in London with a pop-up that will give away exclusive merchandise and Spotify Premium membership to select lucky consumers who share their boosted burgers on social media.

“Our Boost Your Burger campaign is a win for us, retailers and consumers as it encourages shoppers to spend more to create a great meal at home for less money than a traditional takeaway,” said Ross Davison, Head of Convenience, Foods Division at Kepak.

“Our partnership with Spotify is a way for us to give consumers something they will genuinely value and connect with them on an emotional level this summer.”