Sainsbury’s has on Thursday announced plans to bring more of the retailer’s core food ranges to more supermarket customers, while simplifying central divisions and management structures.
The proposals are part of its three-year Next Level strategy, and will see an estimated 20 per cent reduction in senior management roles over the next few months, resulting in the overall reduction of over 3,000 roles from across the business.
As Sainsbury’s approaches the end of the first year of its Next Level strategy, the retailer said more customers are choosing the retailer for their big shop and the business is seeing strong momentum, with seven consecutive quarters of volume growth, its best-ever value position and record customer satisfaction scores at Christmas.
Sainsbury’s plans to create space to offer more of its fresh food ranges in more stores and this will involve proposals to close remaining patisserie, hot food and pizza counters while making their most popular items available in the aisles.
The retailer’s roll-out of updated bakery recipes to ensure consistent quality and value will be completed by the summer, along with new self-serve bread slicing.
Cafés axed
In a further move to simplify the business, the retailer has decided to close its remaining 61 Sainsbury’s Cafés, subject to consultation. Sainsbury’s said the majority of its shoppers do not use the cafés regularly and cafés and food halls run by specialist partners are becoming more and more popular.
The business has also announced updates to its central management structures to support faster decision making and drive performance at both Sainsbury's and Argos. Rhian Bartlett will become chief commercial officer, Sainsbury’s and Graham Biggart will be MD Argos and chief strategy and supply officer. Patrick Dunne, director of property and procurement will also join the Operating Board as chief property and procurement officer and MD for SmartCharge.
As part of Sainsbury’s Save and invest to win programme to deliver £1 billion of operating cost savings, the retailer plans to update its central divisions and management structures. This will see all head office departments reorganised to become dedicated to the different needs of the Sainsbury’s and Argos businesses, while creating fewer, bigger roles with clearer accountabilities.
Sainsbury’s said the changes are designed to drive faster decision making and bring costs down through an estimated 20 per cent reduction in senior management roles over the next few months. The proposals it has shared with colleagues are expected to result in the overall reduction of over 3,000 roles from across the business.
Sainsbury's said it is in discussions with the colleagues affected about what the changes mean for them and explore redeployment opportunities where this is possible.
“We launched our Next Level Strategy almost a year ago and are totally focused on making good food joyful, accessible and affordable for everyone, every day. As a result, we’re seeing real momentum across our business, with a best-ever value position, leading quality and increasing market share. As we accelerate into year two and beyond of our strategy, we are facing into a particularly challenging cost environment which means we have had to make tough choices about where we can afford to invest and where we need to do things differently to make our business more efficient and effective,” Simon Roberts, Sainsbury’s chief executive, said.
“The decisions we are announcing today are essential to ensure we continue to drive forward our momentum but have also meant some difficult choices impacting our dedicated colleagues in a number of parts of our business. We’ll be doing everything we can to support anyone impacted by today’s announcements.”
In its recent effort in the battle for the middle-class grocery shopper, supermarket Waitrose is once again is bringing back free hot
coffee to entice shoppers into its stores.
After outrage over the withdrawal of the offer during the pandemic, the company told the 9 million members on its My Waitrose loyalty scheme that they would again be entitled to a complimentary americano, cappuccino, latte or tea once a day regardless of whether they bought anything – as long as they have their own reusable cup.
"“Some of our My Waitrose members like to have the free coffee before they shop or during the shop, rather than afterwards, so we are just offering a bit of flexibility in response to customer feedback," stated the supermarket.
When Waitrose introduced the perk in 2013, there were queues at coffee stations and complaints from customers that the offer was attracting the “wrong type of shopper”.
In 2017, the supermarket tweaked the policy by making it compulsory for shoppers to buy something before pouring themselves a free hot drink. A year later, the supermarket stopped providing disposable cups, requiring customers to bring in their own reusable ones.
The scheme was scrapped during the Covid crisis, but reintroduced in November 2022 – again for customers making a purchases.
Waitrose also offered hot drinks to the police "as part of an initiative to cut down on shoplifting".
When it was introduced in August 2023, West Mercia Police Federation secretary Pete Nightingale said, "It makes sense from a business perspective because any police presence is bound to have an impact - either as a reassurance for shoppers or a deterrent for shoplifters."
The move is seen as a power grab by the retailer – which has more than 400 stores across the UK – after it lost ground to M&S. Waitrose has been overtaken by M&S for the first time outside Christmas trading, according to the latest market share data from Kantar.
In the last four weeks to 3 November, M&S increased its market share to 4.03% of the grocery market, compared with 3.76 per cent a year earlier.
Waitrose’s share fell from 4.02 per cent to 3.91 per cent. It also enjoyed the biggest jump in sales among all the big supermarket groups during the period.
Aldi is set to open nine stores in the capital this year as part of a £55 million investment within the M25.
Building on its promise to bring unbeatable value to even more Londoners, the supermarket has revealed four of the locations set to welcome new Aldi stores in the next 12 months.
Shoppers in Wimbledon, Fulham Broadway, Caterham and Orpington are all set to benefit from a new Aldi store in 2025.
The openings form part of Aldi’s £650 million investment in Britain in 2025.
The investment also includes upgrades at some of its existing locations within the M25, including an extension to its Colindale store.
Aldi has a long-term ambition to open another 100 stores in London, creating around 3,500 new jobs.
Jonathan Neale, managing director of National Real Estate at Aldi UK, said: “We strongly believe that everyone in Britain should have access to high quality food at our unbeatable Aldi prices. But we know that there are still thousands of shoppers in the capital that don’t yet have access to an Aldi nearby.
“We don’t think it’s fair that so many people still have to make do with big prices at other supermarkets, which is why London continues to be a real focus for us as we work to bring even more Aldi stores to shoppers across the capital.”
Aldi has been named by Which? as officially the UK’s cheapest supermarket of the year for 2024, the fourth year in a row the supermarket has picked up the title.
From gut health to brain food to "30 plants a week", health-focused mindful eating is expected to be the focus of some of the UK's largest grocers this year.
According to a recent report, UK's largest retailers will be expanding their own label food offering this year by including mushroom drinks, wellness food, healthy new condiments, brain food and functional drinks.
UK’s largest retailer Tesco has been spotlighting whole foods for a while. After driving sales of fruits, vegetables, legumes, and plant-based products, the supermarket has introduced a meat-free Root & Soul ready meal range that put vegetables front and centre.
Tesco revealed in October that “veg-led meals” account for 40 per cent of its plant-based sales, prompting it to go big on whole foods – rather than meat alternatives – in its vegan range for Christmas.
Its latest survey shows that gut health is a top concern for 37 per cent of Brits this year, and 70 per cent of them are adding more fibre to their diet to maintain a healthy microbiome. Over one in five (22 per cent) also plan to consume more plant-based foods.
Playing into that trend, Tesco is reportedly launching its own gut-health-focused range this year, filing a trademark application for the name Gut Sense, covering kefir, cereal bars, nuts, vitamin-infused beverages, and supplements.
“There is no longer a ‘one size fits all’ approach to improving health and we’re seeing a new era of health that is more targeted and tailored to the individual,” Tesco nutritionist Natasha Maynard said after the latest poll.
“We believe in encouraging small changes which can have a big impact and help people to stick with much healthier and more sustainable diets long term. Considering things like increasing fruit, vegetables and fibre in diets is great for our health.”
Meanwhile, Marks & Spencer’s new offer for 2025 is dominated by mushrooms, weight loss, cognitive health, and gut wellness. The high-end grocer has unveiled 100 new and updated products targeting health-conscious consumers.
In a new Brain Food range, M&S is highlighting nutrients that benefit cognitive health, such as omega-3, iodine, zinc, iron, and vitamins B9 and B12, with products like Brain Food Ball (with almond butter and mixed berries), Oat of the Blue (an oat and coconut milk refresher with spirulina, and Super Seeded Nut butter (peanut butter mixed with chia, pumpkin, sunflower and golden linseeds).
Its new Yay! Mushrooms drinks, meanwhile, were developed with scientists at the Royal Botanic Gardens, Kew, featuring lion’s mane or reishi mushrooms.
There’s also a high-protein Balanced for You range – with options like Bang Bang Cauliflower and a Chocolate Hazelnut Spread – and new offerings from its Count on Us weight-loss lineup.
Sainsbury's too has recently launched a new ‘Healthy Choice’ range along with a line of raw-pressed juices and shots that use watermelon juice as a base. This will be followed by new kefir and yoghurt ranges to cater to gut wellness.
Supermarket Waitrose will be seen pushing "30 plants a week" concept through Plant Varieties range including fresh soups, snacks, cereals, and meals.
The report follows a recent survey by Agriculture and Horticulture Development Board (AHDB) which shows that in 2025, consumers are most likely to cut back on consumption of ultra-processed foods (28 per cent), reduce intake of sugar, fat and salt (25 per cent) and consume a more sustainable diet (18 per cent).
Social media and fitness apps are most likely to influence the 18-34’s to start a new diet or fitness regime in 2025. However the over 55’s are most likely to be motivated by weight loss and/or medical advice
Asda has announced a revamp of its leadership team as the beleaguered retailer refocusses on its mission to “satisfy the daily and weekly shopping needs of ordinary working people and their families who demand value”.
The retailer said Liz Evans will take up the position of chief commercial officer, non-food and retail, leading its large store operations on a permanent basis, alongside her continued leadership of the George clothing brand.
Asda has also created a new position on its executive team – chief supply chain officer – to oversee all its food and general merchandise operations. The position is yet to be filled.
To bolster the food team under Kris Comerford, chief commercial officer – food, Ade McKeon rejoins Asda as vice president – ambient, with beer wines and spirits, core grocery, impulse grocery, non-edible and healthcare teams reporting to him.
McKeon previously spent four years with Asda in commercial and brand leadership roles, before joining Accolade Wines as UK and Ireland general manager in 2017. He left Accolade in 2020.
Gemma Lightbody will also be rejoining Asda from Marks and Spencer as business unit director for impulse grocery reporting to McKeon.
Matt Shields will join from Aldi in due course as business unit director for core grocery and current Asda colleague Matt Wood will take on the role of SD commercial operations reporting directly to Comerford with immediate effect.
Commenting on the revamp, Allan Leighton, Asda's executive chairman, said: “Asda's mission is to deliver the value ordinary working people, and their families demand from us. To do this, we need to be and are rediscovering our 'Asda-ness'. I'm delighted to be announcing these leadership changes as we start this journey.”
Asda continues to face significant challenges, with sales declining by 5.8 per cent in the 12 weeks to December 29, 2024 - the steepest fall among the major multiples. This marked nearly a year of consistent sales decline for the supermarket, which has struggled to maintain momentum since early 2024.
Morrisons has announced the appointment of Michael Kosciukiewicz in the newly created role of supply chain and logistics director for convenience and wholesale.
Set to join this month, Kosciukiewicz brings extensive logistics expertise and end-to-end supply chain experience from several global retailers.
In his newly created role, he will focus on enhancing the service levels Morrisons provides to its Morrisons Daily stores and wholesale partners.
This strategic hire comes at a pivotal moment as Morrisons intensifies its investment in the convenience and wholesale sector. The company recently transitioned to a new convenience distribution network and expanded its ambient distribution capacity by relocating to a larger depot in Northampton.
As part of its efforts to deliver fresher produce to convenience stores, Morrisons has begun receiving fresh inbound deliveries directly from suppliers. Meanwhile, its fulfilment partner DHL is ramping up operations by increasing its delivery fleet and recruiting additional drivers dedicated to Morrisons’ logistics.
Ross Eggleton, group logistics, supply chain & technology director at Morrisons, commented, “We’re delighted to be welcoming Michael to our team as we kick off the new year. We are very aware that at the end of last year, a number of factors impacted our service levels for some of our convenience and wholesale customers.
"We are working hard to fully recover as quickly as possible and improve the level of service, and this great appointment is one of a number of steps we are taking to strengthen the business.”
Kosciukiewicz shared his enthusiasm for the role, stating, “I’m excited to be joining Morrisons to support the continued growth of its convenience and wholesale business. I’m looking forward to getting out into stores and meeting our partners in the coming weeks and hearing how I can support them as we grow together.”
With these initiatives and a renewed focus on service quality, Morrisons aims to solidify its position as a leader in the convenience and wholesale market.