Sainsbury’s has launched its ‘Pocket Friendly Prices’ campaign- low prices on everyday essentials- across its convenience stores this week, closely following the debut of Nectar Prices in the supermarket chain last week.
Reports state that Sainsbury's has introduced the campaign earlier this week by rolling red shelf labels, ceiling banners and point of sale signs to to its 800 c-stores. The offering will provide lower prices on household essentials such as own-brand chicken breast fillets, cherry tomatoes and butter.
Sainsbury’s seems to be ramping up its value credentials to attract the outgoing customers who are seen switching to discounters Aldi and Lidl amid the cost-of-living crisis.
Last week, Sainsbury’s launched a new loyalty initiative Nectar Prices, emulating Tesco’s Clubcard Prices.
Nectar cardholders now have instant access to discounts on 300 items, including Nescafe Gold Blend instant coffee and Heinz Baked Beans.
Meanwhile, it has emerged that Sainsbury’s has made a last-minute rescue bid for the Planet Organic brand. Sainsbury’s reportedly planned to acquire Planet Organic’s name and intellectual property assets. If agreed upon, the deal is expected to be implemented through an insolvency process.
However, the news service company citing retail industry sources reported that the proposed offer was “speculative” and there is no certainty of a deal taking place. The news comes after retailers, including Waitrose, negotiated with Planet Organic’s advisers at Interpath Advisory about a potential deal.
