Sanpellegrino redesigns its iconic cans range

Premium Italian Sparkling Drinks brand, Sanpellegrino has unveiled a redesign of its iconic cans range in the UK.

A longtime favourite with consumers thanks to its authentic Italian flair and real fruit juice flavours, the Sanpellegrino range has a new, striking can design across both its individual and multipack formats. The updated look and feel have been chosen to reinforce Sanpellegrino’s distinctive brand attributes of delicious and sun ripened fruits and Italian origins.

The refreshed packaging forms part of Sanpellegrino’s plan to solidify its brand’s positioning in the UK, which will also include a new, inspirational communications campaign and the introduction of an exciting extension of the fruit flavoured sparkling drinks range – Sanpellegrino Zero Added Sugar – as the brand continues to lead the speciality soda category in the UK.

The new visual identity aims to bring to life the brand’s DNA by playing homage to Sanpellegrino’s Italian roots, craftmanship and heritage through its iconic blue shield.

Bold and vibrant colours make an impact on-shelf and are inspired by the citrus flavours of the range. Inclusion of citrus fruits on-pack celebrates the quality of the fruit juices in a natural and authentic way, whilst highlighting the provenance of ingredients used.

Allowing customers to learn more about the world of Sanpellegrino, the newly designed multipacks feature top of pack storytelling educating on the authenticity of ingredients whilst giving a taste of a true Italian lifestyle.

The Sanpellegrino Italian Sparkling Drinks range features six citrus fruit flavours, including Limonata (lemon), Aranciata (orange), Aranciata Rossa (blood orange), Melograno & Arancia (pomegranate & orange), Pompelmo (grapefruit) and Limone & Menta (lemon and mint). Each can contains 16% real fruit juice sourced from Italy and the Mediterranean. The range is non-HFSS and compliant with the HFSS promotional regulations.

Aryna Yersak, Brand Manager at Sanpellegrino comments, “We are delighted to unveil our new and refreshing pack design across our Italian sparkling drinks range. The new look and feel aims to offer a more premium drinking experience and bring to life the authenticity of our speciality soda range, which is made only with the highest-quality, Mediterranean fruit juices.”

The Sanpellegrino Italian sparkling drinks range provides consumers with the superior taste Sanpellegrino is renowned for, thanks to the provenance of its ingredients and Italian flair. Since 1932, Sanpellegrino has crafted Italian sparkling drinks with high quality fruit juices to create authentic, premium drinks with distinctive flavour.

The Sanpellegrino range is available to purchase in most major wholesalers.