Saputo Dairy launches new campaign for Vitalite

Saputo Dairy UK has announced the launch of a new social media campaign for its Vitalite Dairy Free Spread.

The campaign, Viva La Vitalite, takes its cue from Vitalite’s iconic 80’s TV advert, re-imagining the brand’s fun, joyful tone for today’s consumers and channels.

“In this campaign, we’ve sought to capture the joy that comes with feeling good about your everyday lifestyle choices. It’s distinctive and disruptive and will help Vitalite, as one of the country’s leading dairy-free brands, reach new audiences,” said Andrew Curzon, marketing manager, Saputo Dairy UK.

The brand’s first paid social media campaign will also promote Vitalite’s new on-pack partnership with online vegan cookery brand BOSH!

Launched on 14 January, the campaign will run throughout the first quarter of 2020.