‘Savour It’ success soars –additions and upgrades fuel demand for hassle-free hot food

Since its launch, the Savour It bake-in-pack range has proved to be extremely popular with convenience retailers, foodservice operators, and their customers. Building on this success, Country Choice has announced the addition of three irresistible new products to the Savour It family:

• A Mozzarella, Pesto & Tomato Ciabatta – Mozzarella and Cheddar cheese with basil pesto and slow roasted tomatoes in a rustic ciabatta.
• A Spicy Chicken Burrito Wrap – chicken breast pieces with white rice, a spicy tomato sauce, peppers, jalapenos, and mozzarella cheese in a tortilla wrap.
• An all Day Breakfast Wrap – cooked sausages with smoked streaky bacon and scrambled egg, with baked beans and Cheddar cheese in a wheat flour tortilla.

Alongside these new additions Country Choice has also improved two products in the existing Savour It range with the Bacon Panini and Sausage Panini both switching to a traditional Ciabatta, for a more premium, rustic eat. The Bacon Ciabatta has a mix of smoked back bacon and streaky bacon for a fuller flavoursome taste, whilst the Sausage Ciabatta uses sliced Cumberland sausages for a tastier bite.

Savour It bake-in-pack products are the perfect answer for busy retailers looking to offer a hassle-free, hot food-to-go option. With ready-assembled toasties, wraps, and paninis that require zero preparation and bake in just 25 minutes, they offer the grab-and-go convenience that consumers crave.

With 13 delicious varieties to satisfy every taste, including three breakfast options, there is no wait time or messy preparation – simply bake and display! With holding times of up to four hours for toasties and two hours for wraps and paninis the Savour It range comes with step-by-step training and ongoing support. Savour It is the hassle-free way for retailers to boost hot food sales and keep their customers satisfied.