Savvy Sweets enters gut-friendly, functional sweets sector

Guilt-free sweets almost sound too good to be true, but as a nation of voracious snackers and confectionery aficionados the opportunity for prebiotic-friendly, 100 per cent plant-based sweets with a light calorie footprint to blaze a health-conscious trail in the UK has been gathering pace for some while.

Step forward Savvy Sweets, a 4-strong range of sublime tasting, classic flavoured treats that have taken a pioneering stance for optimal gut health, a low glycemic index and minimal calories.

In Australia, Savvy Sweets has fostered an unrivalled reputation for those seeking everyday indulgence or nostalgic time-outs without compromising on health-conscious decisions.

Savvy Sweets will initially consist of: Sour Bears, Sour Cola Bears, Berry Bears and Fruit ‘n Cream Bears

Savvy Sweets only sanctions the use of authentic, all-natural ingredients, including plantbased sweeteners, stevia and erythritol plus FODMAP-friendly prebiotic plant fibre and pectin, which encourages good bacteria to thrive in one’s gut whilst also assisting sufferers of IBS.

"Our proud legacy of sweet innovation spans over 100 years in Australia," said Savvy Sweets UK spokesperson, Christopher Dandridge. "With the UK's functional foods movement gaining real momentum, we saw an opportunity to introduce ourselves. Unlike some peers, who simply shuffle around unsavoury artificial sweeteners to navigate HFSS rules, we've always stayed true to our all-natural stance, prioritising both great taste and nutritional integrity."

Savvy Sweets unwavering pledge to low calorie formats with no added sugar means they are also ideally suited to UK diabetes sufferers.

With functional sweets representing a small (£62m) yet highly energized segment of UK confectionery (58 per cent year-on-year growth), Savvy Sweets is perfectly placed to lead the line for socially responsible confectionery.

Each Savvy Sweet 50g bag will retail at £1.99