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Scandinavian Tobacco Group acquires nicotine pouch brand XQS

Scandinavian Tobacco Group acquires nicotine pouch brand XQS
Kiran Paul
By Kiran PaulApr 25, 2023
Kiran Paul
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Scandinavian Tobacco Group has on Sunday announced the acquisition of ‘substantially all assets’ of the Swedish company XQS International.

XQS is active in smoke-free products and its products are primarily sold in Sweden. It is one of Sweden's leading players in tobacco-free nicotine pouches.

Scandinavian Tobacco Group has entered the fast-growing nicotine pouch category in the UK last October, introducing its first ever non-tobacco product Ström.

The transaction value consists of an upfront payment as well as an earn-out agreement. Assuming all targets are met, the total purchase price will be about DKK 150 million (£18m).

In 2022, XQS’ reported net sales were about DKK 50m with a low single-digit EBITDA margin and a total volume of 3 million cans.

nicotine pouchesscandinavian tobacco groupxqs

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