Lantmännen Unibake’s Schulstad Bakery Solutions brand has launched its Signature Fruit Danish Selection, a new range of decadent Danish pastries with visible fruit pieces on display – a sign of quality coveted by 69 per cent of consumers.
Now available in wholesale, it brings an on-trend, affordable, artisan, sweet bakery opportunity to support convenience retailers in maximising their revenue potential, the brand said.
Featuring three high-quality recipes, this Danish pastry range is set to attract new consumers into the food-to-go category by tapping into trends seen across artisan bakeries for dessert-inspired nostalgic flavours, and sweet pastries that feature visible fruit pieces. The Signature Fruit Danish Selection ticks the box for more than half of consumers (52%) tempted by retro flavours.
Featuring a unique square shape authentically made with 24 layers of light, crisp and flaky Danish pastry, each pastry is dual filled, including a fruit compote featuring visible pieces of fruit to give a more artisan bakery look. The flavour combinations are inspired by the latest artisan bakery and dessert trends.
The brand-new Morello Cherry & Almond Bakewell is a Danish Pastry square filled with Morello Cherry and Almond frangipane, topped with crisp, toasted almonds and a drizzle of icing for a sweet finish. Equally delicious is the Apple & Cinnamon Custard Square. Filled with pieces of apple in a cinnamon-infused crème anglaise and topped with a caramelised biscuit crumb, it gives a modern twist to the well-loved apple pie flavour. The fruity trio is completed by a Rhubarb Madagascan Vanilla Custard & Meringue. A Danish pastry square filled with pieces of tart rhubarb in a Madagascan vanilla custard, topped with sweet crunchy pieces of meringue for a melt-in-the-mouth finish.
The decadent new range continues Schulstad Bakery Solutions’ spirit of innovation and has been developed to help convenience retailers drive revenue and increase penetration. It capitalises on the 69 per cent of consumers that would be more likely to buy a Danish pastry with visible fruit pieces thanks to the visual appeal (46%), flavour (32%) and enhanced quality (25%) that the visible fruit pieces provide.
“Changing lifestyles and an ever-increasing desire for convenience and choice have all played a significant role in the way we consume food. This includes the UK food-to-go market, which is booming and expected to grow by 3.5 per cent to a value of £23bn in 2024, outpacing its pre-pandemic value by 9.3 per cent,” Samantha Winsor, marketing manager at Schulstad Bakery Solutions, commented.
“Danish pastries have long been a staple grab and go food item in convenience stores. Our Signature Fruit Danish Selection range has been designed to drive customer demand and create a premium tiering within the pastry category, tempting consumers to trade up and choose a more decadent treat. The range aims to expand consumption occasions beyond morning sales when 43 per cent of Danish pastries are purchased as breakfast, brunch or a morning treat. The Signature Fruit Danish Selection is also likely to be purchased as an afternoon treat by 20 per cent of consumers, giving it relevance in-store the whole day.”
Almost a third (32%) of frequent Danish pastry purchasers are under 24, compared to 21 per cent who are 45 plus. This appetite among Gen Z consumers highlights an opportunity for retailers to attract a new, younger demographic and grow their potential customer base, especially when leveraging trends that appeal to younger consumers.
“The new Signature Fruit Danish Selection was designed to appeal to a younger demographic,” continued Winsor. “With a filling of visible fruit pieces, the quality of the new range is easy to see and features on-trend flavours to appeal to younger shoppers and ‘glow up’ the category.”
Retailers with a hot drink offering can maximise the Signature Fruit Danish Selection’s revenue opportunity by pairing these Danish pastries with drinks. Sales promotions encourage this, 88 per cent of consumers are tempted to buy a Danish pastry with a drink if the duo is offered in a promo deal.
The most popular drink to pair with the new Signature Fruit Danish Selection range is a Latte, Hot Chocolate, Cappuccino, or English breakfast tea. To drive incremental sales, each recipe in the new range is best paired with:
- Apple & Cinnamon Custard Square and a Latte
- Rhubarb, Madagascan Vanilla Custard & Meringue Square and a Cappuccino
- Morello Cherry & Almond Bakewell Square and a Hot Chocolate
The new Signature Fruit Danish Selection is available in a mixed case of 36 pastries (12 of each) and 110 cases per pallet.
