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Schweppes celebrates British spirit with summer campaign

Schweppes celebrates British spirit with summer campaign

Schweppes, manufactured and supplied by Coca-Cola Europacific Partners in GB, has launched a new, multi-million-pound marketing campaign to keep the brand front of mind for consumers this summer.

As well as playing on Schweppes’ feel-good “we’ve got the tonic, you’ve got the spirit” tagline, the campaign will provide sparkling summer cocktail inspiration with recipes featuring the Schweppes mixers range.


The campaign will land across TV, video-on-demand, out-of-home advertising, social media, festivals and events, mixology influencer partnerships and more.

As the No.1 mixer brand in retail by volume, Schweppes is nearly twice the size of the nearest branded competitor

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Weight wellness snack brand, Fibre One, has started the new year with a bang with its latest campaign and brand visual overhaul, “Your Treat Should Treat You Better”.

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Sandwiches remain the top pick for lunchtime, with 50 per cent of people sticking to the same sandwich every day. A synonymous pairing, this promotion offers an even stronger incentive for shoppers to choose Walkers as their lunchtime accompaniment. With a total of 8,470 prizes throughout the promotional period up for grabs, there is plenty to play for, including a chance to win free lunch every day for a year. By stocking Walkers crisps, retailers can encourage shoppers to increase basket spend and drive repeat purchases as they return to try their luck at winning.

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Based on the insight that Leerdammer’s mild and nutty flavour profile is truly irresistible, keeping consumers coming back time and time again, the ad sees a shopper returning to a supermarket sampling counter ‘incognito’ in various disguises, to enjoy multiple tastes of the cheese.

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