- Mixer brand Schweppes enters the ready-to-drink (RTD) category for the first time•
- Two expertly crafted cocktails – Gin Twist and Paloma Bliss – designed for pre-party and at-home enjoyment with bar-quality taste and convenience
- Coca-Cola Europacific Partners (CCEP) continues to expand its ready-to-drink portfolio, with the category now worth £631 million
Coca-Cola Europacific Partners (CCEP) is bringing Schweppes’ mixer expertise to the ready-to-drink (RTD) cocktail space with the launch of Schweppes Mix – a new range of pre-mixed cocktails designed to deliver bar-quality serves in one effortless format.
Schweppes has long been a popular mixer brand for bartenders and consumers alike. Now, it’s combining premium spirits, expertly balanced flavours and Schweppes’ signature mixer quality in a sleek, single-serve can.
Launching nationwide from April, Schweppes Mix is entering the category with two distinctive serves in 250ml cans:
- Gin Twist – a crisp, citrus-forward blend with a clean, refreshing finish
- Paloma Bliss – a bold balance of grapefruit and tequila, delivering an authentic take on the classic serve, made with one of the world’s fastest-growing spirit
Perfect for pre-party drinks at home, where 65 per cent of ready-to-drink consumption takes place, Schweppes Mix offers a premium, flavour-led alternative to wine and prosecco – helping attract new consumers into the category with its bold taste and standout style.
The launch comes as the ready-to-drink category in GB continues to thrive, now worth £631 million and outpacing beer, wine and spirits in terms of average growth each year.
CCEP has already taken its iconic Coca-Cola (with and without sugar) and Sprite brands into the ready-to-drink category by partnering with premium spirits. Absolut Vodka & SPRITE was the number one new ready-to-drink product in 2024 while Jack Daniel’s & Coca-Cola Original Taste remains the number one ready-to-drink SKU in GB.
To help convenience retailers make the most of the launch, CCEP is supporting with a suite of Schweppes-branded point-of-sale kits via My.CCEP.com, all designed to maximise visibility and drive trial at the chiller.
With 82 per cent of shoppers preferring a cold drink when consuming immediately, placing Schweppes Mix in chillers throughout store will be key to success.
“Schweppes Mix is rooted in craft and credibility – a cocktail range made with the same expertise that’s earned Schweppes its place behind the bar for over 200 years,” said Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB.:
“This is a mixologist’s choice, reimagined for modern drinkers – offering bold flavour combinations, premium spirits and ultimate convenience. Whether it’s getting ready to go out or hosting friends at home, we’re helping consumers serve up the perfect start to any night with confidence.”
