Coca-Cola Europacific Partners (CCEP) has unveiled a new strategic marketing platform and campaign for Schweppes this summer named ‘Born Social’, inspired by the evolving norms in modern socialising.
Schweppes’ first consumer campaign under this new strategic direction aims to encourage young adults to break free from defaults that dampen their natural social instincts by saying "no" to comfort and "yes" to the thrill of socialising, mingling, and letting loose with others.
The campaign builds on the brand’s success as the number one mixer brand in the off-trade by value and volume [Nielsen, MAT w/e 25.03.23], and following the recent launch of the new Schweppes Flavoured Sodas range featuring Melon Watermelon and Peach Coconut variants.
‘Born Social’ will cover all-year-round possibilities and one-off experiences, including curated events at Taste of London, which took place last weekend, and the Gin & Rum Festival (nationwide from June to November), as well as bespoke Schweppes signature serves and more. It will help consumers to connect, discover new people, and create memorable moments.
“We've observed noticeable shifts in the ways people socialise and interact post-pandemic, and 'Born Social' serves as a powerful reminder for individuals to embrace their social instincts and live life to the fullest,” Marina Nastyushenko, senior brand manager at Schweppes, said.
"This campaign reaffirms and reminds people of the thrill and excitement that comes with trying new experiences – with a Schweppes serve in hand, of course!"
Martin Attock, vice president of commercial Development at CCEP GB, added: “Schweppes continues to lead the mixer market, remaining the nation’s favourite mixer and recognised by more than three-quarters of Brits.
“We’re confident this new multi-million pound campaign direction celebrating everything that’s great about socialising, will inspire consumers to make the most of occasions this summer, keeping the Schweppes brand front of mind and helping to drive sales in-store for our customers.”
The Schweppes ‘Born Social’ platform and marketing campaign is live now and includes TV, digital and out-of-home advertising, alongside paid social media, influencer activity and PR.
