Seabrook Crisps Launches new national TV campaign

Seabrook Crisps is launching a new national advertising campaign with its new theme, "Brilliant By The Bagful". The advert conveys Seabrook’s light-hearted personality and is set to run on TV for four weeks in partnership with ITV, covering core flavours Sea Salt & Vinegar, Sea Salted, Cheese & Onion, Prawn Cocktail and Beefy. The campaign is launching today, 1 March 2021, and will also be supported with digital and social media advertising.

The Seabrook brand, manufactured by Calbee UK, continues to grow at over 20 per cent, faster than the overall market. It is the number one multipack in crinkle cut crisps on a volume basis and Seabrook is further investing in the brand this year with its new advertising campaign embodying the bold and unique spirit the brand prides itself on.

The TV campaign will achieve over 58 million impacts with an average seven opportunities to watch. As well as TV, social and digital execution, the campaign will be supported with in-store activity to increase visibility and impact across all selling channels.

“We are absolutely delighted to be taking the Seabrook brand back on TV after an absence of almost 15 years," saidJon Wood, commercial director at Calbee UK. "The new campaign marks the start of a three-year investment programme to improve the brand’s national awareness and in our view, really captures Seabrook’s personality and positioning. We aim to remind people just how brilliant Seabrook Crisps are and we will communicate this through television, digital and social media.

“It’s been a strong year for Seabrook Crisps and we hope to build on this progress in 2021 by further investing in the brand and launching more new products such as Loaded Fries.”