The “Brilliant by the Bagful” advertising campaign created in partnership with Principles Agency won The Drum Roses Award on the 19 May for Best Art Direction. Described by the judges as showing “great attention to detail, with stylish, fun and well-thought-out art direction”, Seabrooks Crisps beat out tough competition from other nominees including BBC Sport, James Jones & Sons and Church End Brewery.
The Drum Rose Awards celebrates innovative and effective campaigns built in Britain’s regions, helping brands look off the beaten track of the M25 to find exceptional agencies and people. This year’s entries were judged by a panel of senior creatives who work for brands and agencies around country, including Dyson, Harris Tweed Hebrides, MediaMonks, The Chase and Kindred. The results were announced at a virtual ceremony on Wednesday 19th May 2021.
Jon Wood, Commercial Director at Calbee UK, said: ”We are delighted to have won gold at the prestigious The Drum Roses Award and would like to thank our creative partners at Principles. The aim was to remind people just how brilliant Seabrook Crisps are and to celebrate something as simple as how enjoying a pack of Seabrook can perk up everyone and anyone’s day. This campaign really brings this home and makes people smile.”
The Seabrook brand continues to grow at over 20 per cent, growing faster than the overall market. Seabrook, manufactured by Calbee UK, is the number one multipack in crinkle cut crisps on a volume basis. "Brilliant By The Bagful" represents Seabrook’s charm and personality, capturing its essence, character and wit. The brand prides itself on its "bold and unique spirit which is what the new campaign embodies."
