Select & Save, which claims to be the UK’s sole independent symbol group, has initiated the rollout of its new identity across its UK estate. Over the past year, the group has invested in its brand to distinguish itself in "an increasingly bland and static market".
Boasting the youngest management team among the UK convenience symbol groups, Select & Save has collaborated with industry experts to redefine its offerings for both retailers and shoppers.
“We believe that without good incentives for retailers, the future of convenience will fall in the hands of the wholesalers, who will ultimately serve their own interests controlling cost pricing and dictating terms,” said Founder and CEO Kam Sanghera.
The group’s new retailer package includes rebates of up to 5.5 per cent and various other incentives. Notably, Select & Save offers a Relief Manager service at no cost, allowing retailers to take well-deserved breaks — a first in the industry.
Store designs have been revamped to enhance inclusivity and visual appeal. The new concept features a distinctive layout with an upgraded colour system, assigning specific colours to each section for an improved shopping experience.
Sanghera added, “This is part of our wider strategy to differentiate ourselves in the market. As most symbol brands have now sold out to a corporate structure, they have no control over their wholesale supply. Once you do that, you lose independence, your individuality, and any negotiating power. We’re making the conscious decision to invest in, enabling us to grow organically as a group by recruiting retailers that share our principles.”
The first rebranded Select & Save store is now open at Calder Drive, Walmley, Birmingham.
Hinesh Shah