Select & Save to launch 'Aldi Price Match' for independent retailers

Select & Save, Select & Save, claimed to be the UK’s sole independent symbol group, is launching an Aldi Price Match next year as it looks to ramp up its proposition to independent retailers.

The symbol group will be comparing prices on up to three branded lines stocked at Aldi per four-week promotional period.

The group stated on social media, "We also provide price comparisons for each promotional period with ALDI starting in 2025.

"The consumers we serve need to know we’re competitive, and retailers must have an edge with a retail-focused approach—not just wholesaler-driven promotions that serve their own interests."

Additionally, Select & Save is offering a 5 per cent wastage allowance on retailers' weekly chilled spend.

The group stated, "Select & Save is offering a 5 per cent wastage allowance on your weekly chilled spend, for example, if you spend £1,000, we will contribute £50 towards your wastage for 16 weeks to help grow your chilled business.

"This is in addition to our tiered rebates, which offer up to 5.5 per cent on purchases (excluding tobacco)."

It comes a month after it was reported that Select & Save has initiated the rollout of its new identity across its UK estate. Over the past year, the group has invested in its brand to distinguish itself in "an increasingly bland and static market".

Boasting the youngest management team among the UK convenience symbol groups, Select & Save has collaborated with industry experts to redefine its offerings for both retailers and shoppers.

Notably, Select & Save offers a Relief Manager service at no cost, allowing retailers to take well-deserved breaks — a first in the industry.

As a part of its wider strategy to differentiate, store designs have been revamped to enhance inclusivity and visual appeal. The new concept features a distinctive layout with an upgraded colour system, assigning specific colours to each section for an improved shopping experience.

The first rebranded Select & Save store is now open at Calder Drive, Walmley, Birmingham.