Shaken Udder launches £1,000 prize draw for convenience stores

The UK’s leading premium milkshake brand, Shaken Udder, is launching a campaign for convenience retailers with the chance for one lucky store to win £1,000 to spend on their next team social.

The activity which runs throughout September, is part of the brand’s 20^th birthday celebrations and will focus on their ambient range of milkshakes and protein milkshakes. In order to be in with a chance of winning the £1,000 prize, convenience stores will need to take a photo of their in-store display of Shaken Udder milkshakes, go to Retailer Prize Draw – Shaken Udder on the brand’s website and upload their photo following the instructions.

The brand is hoping to see some inspiring examples of creative merchandising submitted for the prize draw and shared on social media. Photos submitted via the brand’s website will be entered into a prize draw with one winner chosen at random after the closing date of 30^th September. The £1,000 prize will fund a team social, like a festive party, for the winning store, reflecting Shaken Udder’s feel-good spirit that nourishes people’s brighter side.

Trade Marketing Manager, Alex Makin says, “We have launched this campaign to celebrate our community of brilliant convenience retailers. Our ambient shakes were designed specifically for this channel. Often convenience retailers have a lack of space for chilled drinks and this range has a longer shelf life, doesn’t require chilled storage and has zero compromise on taste.”

Shaken Udder has seen significant growth in the convenience channel since launching the Ambient range in 2022 and the brand is now worth £3.55m in convenience with 113% growth year on year**.

The Ambient milkshake range is available in Chocolush, Vanillalicious and Strawberry Dream in 330ml bottles, with Protein available in Chocolate and Strawberry. All flavours are HFSS compliant and like all Shaken Udder milkshakes, contains no artificial colours, flavours or preservatives.

Shaken Udder has had incredible success since it first launched in 2004 and is now worth £32.3m with double digit growth of +26.4% year on year*. The brand has an uncompromising focus on taste and quality, using superior ingredients including real fruit and Belgian chocolate to achieve a luxurious, creamy taste.