Shanky’s Whip Irish Whiskey Liqueur has launched three new formats specifically for the UK convenience and grocery retail sector.
The 350ml, 1 litre and 1.75 litre bottles are available to now via the distributor Craftwork.
Each SKU launches to support critical pillars in Shanky’s Whip’s global expansion strategy, which seeks to reflect recognised and established sizes in key sectors.
The trio form part of a wave of new skus rolling out now, meaning the full global range now compromises of 50ml, 350ml, 375ml (excluding the UK), 700ml, 1 litre and 1.75 litre bottles.
The 350ml bottle marks a dedicated focus on the convenience sector and speciality retailers in the coming year, being the ideal size and price point for impulse and on-the-go purchases amid the trend of at home consumption of quality sipping drinks and cocktails. The1 litre and 1.75 litre offerings have been crafted to suit premium grocery retailers where there’s established consumer appetite for quality dark spirits.
Distilled in County Cavan and blended and bottled by Shanky and Shireman under bond in Ireland, Shanky’s Whip is perfectly positioned to bridge the gap between Irish whiskey and liqueur – two prominent, growing categories. Its versatility has been intrinsic to its success. It elevates classic cocktails, can be enjoyed as one half of the ultimate Irish duo (a shot dropped in a pint of Guinness) and is earning its place as a digestif and served neat over ice.
Using a blend of Irish spirits and aged pot still whiskey, Shanky’s Whip uses the natural flavours of vanilla infused with caramel to create a dark and distinctive spirit that is creamy and smooth with buttery, vanilla notes and a sweet spice and butterscotch finish with long Irish whiskey notes.
"Now available in over 50 markets, Shanky’s Whip has rightfully earnt its place on shelves around the world. With the launch of the new formats, we’re broadening its and appeal even more," Tim Dunlop, commercial director at Shanky’s Whip, said.
"We're in a period of significant investment for Shanky’s Whip and its success is testament to its striking brand proposition, quality liquid and unique offering."
